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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1058 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90L as having incredible picture quality, vivid color, and ease of use. Some appreciate the TV quality and price, especially when on sale, as well as the refresh rate. However, some customers have noted the TV is a bit heavy, and the remote control could be more user-friendly. Additionally, a few have mentioned blooming and concerns about viewing angles.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 52 Showing 1,021-1,040 of 1,058 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, certainly an upgrade.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV with beautiful colors, excellent brightness, life like picture quality, and pretty good sound. Plenty of options and customization to adjust the picture and sound to your home and liking.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RS25,
      Thank you for your review! We’re thrilled to hear that your BRAVIA XR X90L has brought stunning colors, excellent brightness, and lifelike picture quality to your home. It’s great to know you’re enjoying the customization options for a personalized viewing experience.
      Thank you for choosing Sony, and enjoy the upgrade! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this 75" to replace my Sony 65" 900F which had a great picture. This is a nice improvement/upgrade to the 900F. The 900f played all the apps very well but the remote response had lag so I ended up using a Fire Stick MAX. The MAX has since been sold. The new remote is smaller with no lag at all. Looking to buy another one but the 55" model.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlC,
      Many thanks for the 5-star rating! This is definitely a great choice for a TV upgrade. Nice to hear you like the amazing picture quality, supplied remote, features, and overall performance of your X90L TV. We always strive to deliver the best quality with our products. We are looking forward to your next purchase. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality and Google Tv makes adding apps I want easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ChristopherD, We are happy that you like the picture quality and Google TV feature of your new Sony BRAVIA 4K smart TV. Thank you for choosing Sony! Vincent Sony_US

  • Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Best Buy makes it work>>>>>

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Installation went well as expected. there were a couple problems with the remote control "marrying" them to tv & making sure all connections were working. Asked Questions & were answered in terms we understood. Both installers were very polite & did their job. Thank You...

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KathyS,
      Thank you so much for taking the time out to share your experience. Your kind words encourage us greatly. We're glad to hear that the installation went well and issue with the remote has been resolved with the help of the great installers. You needs and satisfaction with our product is very important to us. Thanks for purchasing our X90L TV and for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    great value

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    wasn't expecting much it blew me away. great features for the price like 4k and 120hz refresh rate. comes with google tv so you don't need a seperate box like roku or some minipc. runs moonlight stream really well. sound quality is a little lacking, tho.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello cjvirtucio, We are glad that you like the picture quality and features of your new Sony BRAVIA smart TV. Please take note that you can still adjust the sound quality of your TV according to your preference by pressing the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — [Sound]. We take all user input seriously and will make sure your comments reach the appropriate person. Should you need further assistance, you can email us at [email protected]. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fire Place @ Lake House

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    exceeded our expectations, excellent picture quality, easy to use remote. Google TV is very good. This unit mounted above fireplace in family room. Overall considering buying another of these 75" or larger for study in new house.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SLakesV,
      Amazing! We're thrilled to hear how much you like the exceptional picture quality, user-friendly remote, and Google TV features of your Sony X90L TV. Nice to know how it looks great above your fireplace. We are looking forward to your next purchase. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Delight

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality and brightness . Significant difference in resolution and sound effects with less strains on eyes. Delighted with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeepJ,
      Nothing makes us happier than hearing about happy customers! We're really glad to hear your enjoyable viewing experience with your new X90L TV. Nice to know it suits your needs and expectations. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I like picture quality & open box options

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like the options given by Best Buy about open boxes. Sony Bravia has proper quality of picture which no other brand can beat it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there,
      Many thanks for the 5-star rating! Glad to hear your great deals from the store. We really appreciate your satisfaction with the amazing picture quality of your X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    review

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best television I've ever had! Finally bit the bullet and updated the space to a bigger television. hoping it fits well in our space with a wall mount.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user521056, You've made an excellent choice! Thank you for giving the X90L a perfect rating. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia TV 77 inch

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV with a great true to life picture! Sony makes the best quality TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JulieD, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 4K TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. The size is perfect and the picture is very clear. It also has an amazing picture when playing games on my PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephG, Choosing this TV will definitely be worth it! Thank you for taking the time to write such a wonderful review of your experience with your X90L Full Array LED 4K Ultra HD Smart Google TV! We are extremely pleased to hear you are enjoying the incredible features, amazing 4K HDR and it works great with your PlayStation 5. Thank you for your purchase and for the 5-star rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great purchase! We shopped around for a TV when our old one stopped working and we chose this Sony Bravia because of the picture quality and good reviews.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AracelisP, Thanks for sharing your experience. We are happy that you like the quality of your new Sony BRAVIA. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65 inch tv .

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. It meets all of my expectations and fits in my home very nicely!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star rating and review, RobertZ. Glad to know that your purchase went well and you appreciate the very good performance of this TV. It's amazing to hear we've matched your expectations with your new Sony X90L Full Array 4K LED TV. Thank you so much for purchasing the 75" X90L! Enjoy! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV Picture.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic TV. Perfect size to watch in a large room. The picture quality is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user905250,
      It is our pleasure to hear your valuable feedback! We're really glad that you are satisfied with the outstanding picture quality and size of your BRAVIA XR X90L TV. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Great picture, horrible network card

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture wether watching through a cable box or other streaming devices. Using the tv as a smart tv is extremely slow and frustrating. Takes forever to load apps and shows. Tried hardwiring with cat6 line from a gigabit switch and then wireless and it didn’t make a difference. I have an AppleTv box hardwired on the same gigabit switch and it has no issues. So if you’re using it strictly as a tv/monitor I highly recommend. If you want it as a stand alone smart tv for streaming I would try something else. I do actually like the remote though because it is small enough to easily use with no extra junk but not so small that it is easy to lose.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Highly Recomend this TV!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After watching endless videos on YouTube about this model tv I decided to buy it. It was a toss up between this tv and Hisense and TCL. I decided on the Sony because it can upscale any signal coming into the tv. It has the latest and greatest processors and can compete with higher cost tvs with no problem.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nateboy,
      You definitely made the right choice! It's wonderful to hear that you are satisfied with the upscaling features and overall performance of your new Sony TV. We always strive to deliver the best quality with our products. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We really appreciate your recommendation. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    No Spectrum allowed on this TV!!! Awesome display.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought this TV today, and you cannot put the spectrum app on here to watch our cable TV, it is not allowed. How crazy is it that in this day and age this is a concern to consider when purchasing a TV? Certainly, if I would’ve known, I would not have picked this model before hand. Does indeed have a superior picture compared with our Samsung OLED TV’s but they work better. Not sure what the fix is but hooking up a streaming device to a modern day smart tv seems backwards. What the heck, Sony?? Why is one of the largest cable companies apps not allowed on your products???

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jgbuzzin,
      Thank you for your time writing this review. We really appreciate you like the exceptional picture quality of your new Sony X90L TV. We are sorry but Spectrum TV app is currently not available to download on the built-in Google Play Store of this TV. However, you can use your mobile device to cast Spectrum TV content from your smartphone to this TV using the built-in Chromecast feature. Also, these TVs are equipped with HDMI connectivity which allows you to connect devices such as Spectrum receiver(cable box) directly to the TV. You may refer to this link on how to use the Chromecast built-in (Google Cast) of this TV:
      https://www.sony.com/electronics/support/articles/00135368?utm_source=glean

      With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Better than most OLED

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its very bright TV.I have a bright room and need a brighter tv. This is perfect

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HPatel,
      Excellent choice! We're glad to hear you found the best TV that perfectly matches your needs and expectations. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    ThuyC

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV to have with great quality and sound for high quality pictures. See

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThuyC, You've made an excellent choice! We're thrilled you like the great picture and sound quality of your new Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Robert K

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An incredible picture for the price. No regrets whatsoever.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertK,
      Many thanks for the 5-star rating! We really appreciate your satisfaction with the amazing picture quality of your X90L TV. Thanks for choosing Sony! - Kris Sony_US

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