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Customer Ratings & Reviews

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The previous price was $1,899.99

Customer reviews

Rating 4.8 out of 5 stars with 596 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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96%would recommend to a friend

Rating 5 out of 5 stars with 3 reviews

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 596 reviews
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Blooming

    Rated 5 out of 5 stars

    My first Sony TV, and I was not disappointed!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'll start out by saying I've only had Samsung TV's for the last 15+ years, but my 1 year old Q70A had horrible compression artifacts that I couldn't take anymore. After weeks of searching online, I was convinced that Sony was just the best brand out there. It may not be the brightest, but the clarity and accuracy is amazing! We watch mostly TV shows (currently binging Suits), and the picture quality is outstanding. Now that football is back, we've watched a few football games as well with no issues. I would say the biggest flaw (as is with all LED TV's) is the blooming. To be honest, it's really not bad at all. It's more noticeable if watching from an angle, but dead on it's almost non-existent. The sound quality is meh, as with all modern TV's, so you may want to invest in a soundbar or surround sound system. Buy this TV, you won't be disappointed!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kyle, wow! We're glad you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Gaming, Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an amazing tv! The colors alone make this perfect for gaming. It smoothly transitions from gaming to cinema to Netflix for best picture quality. 100% recommend if you have the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChaseM,
      Thank you so much for such a great review! We're delighted to hear that we were able to give you a good match for your viewing and gaming needs. It's nice to know that you are enjoying the exceptional picture quality, vibrant colors, features, and overall performance of your X90L TV. Thanks for your recommendation and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely amazing tv. The picture is stunning. We have a pretty big bedroom , had an older 60" and had a hard time seeing the picture. The 75" is a major upgrade and now the wife and I enjoy watching movies together on pur new tv. Im a Samsung guy and always have been. But the deal I got, and the delivery from the tv was too hard to pass up. Also, I purchased the Sonos sound bar and sub and is like watching it at the movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tyler,
      Certainly, we enjoyed reading your remarkable review and truly appreciate your efforts! We're glad to hear your enjoyable experience with your new Sony TV. Sony's commitment to customer satisfaction is our top priority. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We appreciate your recommendation. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony best new tv

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony X90L is a mid-range 4k TV released in 2023. It replaces the Sony X90K/X90CK and sits above the entry-level Sony X85L and budget models like the Sony X77L/X77CL. Unlike the higher-end Sony X93L, it doesn't feature a Mini LED backlight but instead has a full array local dimming backlight. It offers a great selection of features typically found on higher-end Sony TVs, including hands-free voice control, the S-Center speaker input, and an ATSC 3.0 tuner for up to 4k broadcast support. It's powered by Sony's Cognitive Processor XR, designed to improve overall image processing and upscaling. It has HDMI 2.1 bandwidth and variable refresh rate (VRR) support for gamers, so you can take full advantage of the latest consoles. It's available in a wide range of sizes, from 55-inch to a massive 98-inch model, so there's something for everyone. The sound effects surround the room. It also not just for gamers but you can actually watch tv on it making best of both worlds. Overall I rate it 5/5 best tv I ever had

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JasmineR,
      Thank you for sharing an in-depth review of your amazing experience with your X90L TV! We're really glad that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with the incredible picture quality, features, and overall performance of the TV are greatly appreciated. Thank you for your positive feedback and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 75 inch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love everything about this tv! Picture is great, size is perfect, and everyone who has seen it loves it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PennyC,
      Thank you so much for an awesome review! It's lovely to hear how much you love your X90L TV. Your satisfaction with our product means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Gaming, Price

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loved the TV! Great for PS5 and movies! Overall great TV for the price!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RawR,

      You made the right choice! We're glad that you are enjoying the picture quality of the TV and how it works well with the PS5. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony bravia.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My new Sony TV is the best TV I have purchased in years, it has an amazing brightness viewing options and top-notch picture performance. I also love the compatibility that it has with my PS 5 console, It takes my gaming experience to the next level while also allowing me to merge all my remote controllers into one making it easier to manage .it also offers an easy to use google assistance which makes it easier to navigate through the different features and apps that are available to you on this TV .I highly recommend purchasing this TV specially for those sports fans like myself who enjoy watching a good game on Sundays and getting the feeling as if you were at the Game live and in person.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshT,
      Thank you so much for sharing your great experience with us! We're glad to hear that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with the amazing picture quality, smart features, functionality, and overall performance of your new X90L TV are greatly appreciated. Thank you for your recommendation and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV!!!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has an amazing picture and great sound. This has added an amazing quality to my viewing experience in the basement above my fireplace. This is so easy to set up. if you add the Sony sound bar and subwoofer, which is on sale right now, if you bundle it with the TV that adds an experience that you will not regret. It is like being in the movie theater. The sound quality is quite impeccable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BeckyJ,
      Thank you so much for such a great review! We're glad to hear your enjoyable cinematic experience with your new Sony TV, soundbar, and subwoofer. We always strive to deliver the best quality with our products. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Quality TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got tired of spending money on cheaper tv’s and being disappointed in picture quality. Plus them not lasting very long. Decide to finally dish out the money for a quality tv and I’m glad I did!! It has a great picture and I love being able to use the Bluetooth to connect my headphones!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarM,
      Excellent choice! The Sony X90L delivers an exceptional viewing and gaming experience, making it an ideal choice for individuals who crave for high quality TV and top-notch performance. Your satisfaction with our product is greatly appreciated. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Gaming

    Rated 5 out of 5 stars

    Phenomenal!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I finally converted to Sony! And OMG! This tv is ridiculous! Super bright, can do so much with it depending on if you want to veg out and watch a show or a movie! The features make it worth it! But oooh the gaming on it with a PS5 it blows me away how awesome this TV is!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi yezzus, Thank you for upgrading to your new Sony X90L! We're very happy to hear you like the super bright display, cool new features, and seamless PS5 experience with your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic picture and sound!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great mid-range option for the 75 in. category. The picture is top notch and the sound quality is fantastic. I'm still getting used to the Google TV OS but it seems easy to use so far. You do have to log into a Google account to use most of those features though. Great TV overall!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eks524,
      Awesome! We're thrilled to hear your enjoyable experience with the exceptional picture, sound, Google TV features, and overall performance of your new Sony TV. Your satisfaction with our product means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Easy setup, Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture easy to setup and use. The audio also sounds great !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CynthiaM, perfect! We're glad you like the ease of setup, picture and sound quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Another great sony product

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Such a solid tv. Swapped to the Sony x90l from the Hisense u8k because of motion processing issues. The Sony fixed that issue and maintained that beautiful picture from the u8k. I’m so pleased the my Sony tv purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sandomj55,
      You definitely made the right choice! We're really glad you are enjoying the incredible picture quality and overall performance of your new Sony TV. We always strive to deliver the best quality and features with our products. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. We really appreciate your recommendation. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    SONY’S WOW FACTOR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    When we decided to purchase our first large TV, we visited Best Buy to get an idea of what we wanted in a TV. Not only were we pleasantly surprised by the selection, we were pleasantly surprised by the knowledge of the associates in the TV department. We were quickly greeted, and asked what we were looking for in a TV. They removed a lot of mystery of the latest technology that was available from the different brands that Best Buy carries. It has been a long time since we purchased a TV! Because of the excellent Customer service we received, we decided to sit down with the associate that was helping us and we bought a 75” Sony LED 4K Google TV!! We also bought the tech support and of course had the TV delivered and mounted. We did run into a little snag with the delivery date and time, but Best Buy stood by their word and ironed everything out. It was awesome. We are still exploring the many options our new Sony TV has and we are absolutely THRILLED with our new purchase!!! The 4K colors, clarity of the picture, audio and ease of learning to use it are beyond our expectations. Looks great in our living room, friends and family ask where we purchased our TV and our reply is “Best Buy, of course!!”

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello VIVIDGARDENOFCOLOR,
      Congratulations on your first large TV! You will not regret your decision. We're glad that you appreciate the picture and sound quality of your new Sony - 75" Class BRAVIA XR X90L Full Array LED 4K UHD HDR Google TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! Enjoy! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth it.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this TV. Picture quality and sound is excellent. Easy installation. You can opt out of all the data tracking. Cons- have to go to TV input and choose TV. Would be nice if it started on the last setting. Expensive but worth the cost.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobinE,
      Thank you for such a great review! It's wonderful to hear that you love your new Sony TV. Know that Sony values customers opinion and take all feedback seriously as we always strive to deliver the best experience possible. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    X90L exceeded expectations!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exceeded expectations! This TV gave me my first look at 4K HDR content, and it's glorious. Speakers sound warm and rich for TV speakers. The Google TV OS is a pleasure to use as well. Love the TV so much I decided to go for the 85" version.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Christopher,
      Thank you so much for such a great review! We're really glad that we've exceeded your expectations with our X90L TV. We always strive to deliver the best quality and features with our products. Sony's commitment to customer satisfaction is our top priority. Thanks for the 5-star rating and for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Love this tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is beautiful. I got it to replace a Sony 900F. I tried and returned both the Sony x95k and the Samsung Qn90b sets because I had bad eye strain while watching them, and the anti-reflective coating creating a horribly distracting rainbow streak in a bright room. This tv however, is perfect. No ugly rainbow reflection. Gets stunningly bright on vivid mode so it easily combats a sunny room. Beautiful black levels and contrast. Handles motion superbly. Just a crisp amazing picture with rich and vivid accurate colors. I love this set. If you're on the fence get off of it and buy this.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaryB, amazing! We're glad you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Joy of Superb Visuals - Movie Theater Experience

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I replaced my regular backlit 65" LCD panel with this 75" Full Array LED panel. I have to say I am impressed! The HDR in this TV is simply amazing. Blacks are deep black (not washed out). It rivals my smaller 55" OLED in my bedroom but much brighter. This TV is perfectly suited for my den, which is well lit. I needed a TV that was bright during the day, but that would also be fantastic with HDR at night. I found this TV on sale on Black Friday '23 and I went for it! I also hooked up my Sony PS5 to this TV. The TV and the PS5 integrate superbly and supports games with Variable Refresh Rate and HDR. It's a beauty! I play Dirt 5, Gran Turismo, and the Ray Tracing is fantastic and realistic. Finally, I paired this TV with a Premium 7.2 Bose Surround system with Dolby Atmos. The entire package is amazing! I can finally say I can recreate a Movie Theater experience in my own den.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexR,
      Certainly, we enjoyed reading your remarkable review and truly appreciate your efforts! We're happy to hear that you are impressed with the exceptional picture quality, features, connectivity, and overall performance of your new TV. Your satisfaction with our product means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    The best of the best ( Tv and service )

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. One of the best brands for TV that you can buy, picture quality is incredible, it is just crazy about all the details that you can see on the screen, The person that took care of us when we bought the TV has a lot of knowledge on TV s and brands , his customers service skills are excellents. Five stars for this guy or 1.000.000 stars it is not enough for him

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuancT,

      You made the right choice with the Sony X90L! We're glad that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia TV 75”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV, returned an OLED for this, good compromise on size and cost. Paired with Sony soundbar and subwoofer, expensive but good value.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RarelyReviewStuff,
      Many thanks for the 5-star rating! We're delighted to hear you are enjoying your Sony products. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

What experts are saying

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Rating 5 out of 5 stars with 3 reviews

The analysis of all aggregated expert reviews shows that the reviewers are positive about color, reliability, usability and durability. Editors are less positive about sound. Using an algorithm based on product age, reviewers ratings history, popularity, product category expertise and other factors, this product gets an alaTest Expert Rating of 94/100 = Excellent quality.
  • Digital TrendsCaleb Denison on August 17, 2023

    Sony Bravia X90L TV review: a surprise hit from SonySony's X90 Series TVs have always been a bit of a tough sell for me, with specs outclassed by some much cheaper competitors. The X90L is here to change that.

    Full Review
  • What Hi-Fi?Rating, 5 out of 5Tom Parsons Ketan Bharadia on June 23, 2023

    Sony X90L (XR-55X90L) reviewSony's latest X90 LCD TV could be king of the mid-range

    Full Review
  • FlatpanelsHDRasmus Larsen | on June 20, 2023

    Sony X90L reviewThe successor to X90K has more dimming zones, comes in sizes up to 98 inches

    Full Review