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Customer Ratings & Reviews

  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
10214354
$2,498.00
Save $501.99
Comp. Value: $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 601 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 21 Showing 401-420 of 601 reviews

  • Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great item, crisp picture and colors. The tv is thin with a small bezel and really draws yhe eye with the sleek design

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris,

      Amazing! We're thrilled that you like the picture quality and design of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Big TV experience

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Video quality and clarity is excellence. Sound bar bundle provided enjoyable audio experience. Smart feature is easy to use.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Normal, Thank you for the positive review! We're glad you appreciate the excellent video quality and clarity, intuitive smart TV features, and great audio experience when paired with a soundbar. Thanks for choosing Sony! -Sam Sony_US

  • Great TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great tv. Sony always delivers with their tvs. The major pro compared to other Oleds at this price is the software. They run on android software so it is easy to find all apps. Coming from the Sony A8g this is a major upgrade. Another great thing is that Sony still brings updates to the older TVs. My older A8g just got the update where the UI looks just like the new Bravia 8.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alec,

      You made the right choice upgrading to the Sony BRAVIA 8 TV! We're glad that you are enjoying the Google software of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony oled TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the picture quality on my new Sony 77" oled TV. And the buying experience at Best Buy was top notch, as usual.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BarryJ, Thank you for sharing your positive experience with the Sony 77" Bravia 8 OLED TV! We're thrilled to hear that you love the picture quality and that your buying experience at Best Buy was top-notch. Your feedback is greatly appreciated! -Sam Sony_US

  • Tv purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Would highly recommend Sony 77 Bravia 8 oled.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesS, thanks for sharing your great experience with the Sony - 77" Class BRAVIA 8! We're delighted to hear you're enjoying its stunning picture quality with boosted color, contrast and clarity. The many smart features, thousands of movies and apps make this TV easy to use and customize to your preference! Thank you for choosing Sony. Best regards, -Dominick Sony_US

  • Very pleased!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV! Great picture, very smart and easy to setup.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jessy,

      Amazing! We're thrilled that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Spanky

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    it’s a great tv I never had a oiled tv best picture I have ever seen I recommend geek squad did a great job installing

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelU,

      You made the right choice with the Sony BRAVIA 8! We're thrilled that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • No one makes LED better

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV. I already have a 2023 model but upgraded it this year. It’s a fantastic Tv and you won’t be disappointed.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Archy,

      You made the right choice upgrading to the Sony BRAVIA 8! We're glad that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • 77in oled bravía 8

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first oled tv and let me tell you this is the best tv I owned this my 4 th bravía this is the best so far

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielA,

      You made the right choice upgrading to the Sony BRAVIA 8! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Mr R V

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have been pleased with the picture and operation of my Sony TV

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RollandV,

      Perfect! We're thrilled that you like the picture quality and functionality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv experience. Picture quality is far better than any other tv I’ve owned.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bbuy,

      Awesome! Thank you for the purchase and we're happy to hear that you like the picture quality of your new Sony television. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Horrible set-up but beautiful picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is absolutely outstanding. No setup directions really made this a horrible experience to set up. No real option NOT to have Google run its internet/streaming services either. No direction whatsoever on how to assign the inputs - and they MUST be assigned. Constant trial and error on button mashing. Interface or menu on tv is completely Unintuitive. Replacing the cable box started the process all over again. Great TV but not fun to try and set-up with your system. God help you if the product you are attaching to it is not Sony.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi kamikaze31,

      We’re sorry to hear that you’ve experienced issues with your BRAVIA 8 OLED, but we truly appreciate your patience and understanding. We recommend reaching out to our product support team via phone call at 239-245-6354 or chat through this link: https://us.esupport.sony.com/support/s/support-contact?language=en_US Hours of Operation: Monday - Friday 9:00 am - 9:00 pm ET Saturday - Sunday 10:00 am - 8:00 pm ET , and our team will be happy to help!
      Best,
      Maria Sony_US

  • VERY PLEASED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Fantastic picture. Best Buy did a great job of hanging the tv

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BillM,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • LG vs Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The LG TV is not the same as a Sony..... very confusing to set up especially the sound.... Finally figured it out...

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DomM,

      We are delighted to hear that you have successfully set up your new TV and are experiencing the unique quality that sets Sony apart! While we understand that navigating a new interface and audio settings can take a moment of transition, we are glad you have everything figured out so you can now enjoy the full BRAVIA experience.

      Thank you for making Sony part of your home entertainment.

      Best regards,
      Dominick Sony_US

  • Happy, but not Estactic

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I do not like that i have to hold down the fast forward or reverse button. Unlike my other tv's you simply click it to the speed to fast forward then hit play to continue. Is the color great. I think after getting it home i would have been more pleased with the other 77" oled option i was looking at. I purchased because of the brand and reputation, but think i should have gone with my first intuition and purchased the samsung oled, the same brand as my other tv's. Happy, but not overjoyed. Oh, ive had the tv for a few weeks now! I may return it, still contemplating.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lesley,

      Thank you for sharing your thoughts and experience using your BRAVIA 8 OLED 4K Ultra HD Google TV. We apologize for any disappointment you may have experienced with its performance. Your feedback is highly valued as we aim to enhance our products and the overall user experience. We also understand your need for a forward or back functions on the TV. If you are inside an app/streaming app, rewind and fast forward can be controlled either by pressing the left or right directional buttons. However, we cannot guarantee if these buttons will also work if you're watching from another source/input device. Some sources/input devices will have a built-in fast forward or rewind option within the app.

      It's unfortunate that you are considering returning the unit. If you need more information or technical assistance with your product, please feel free to contact us and we'll be more than happy to assist you. For future reference, we can offer assistance on how to set up or operate the features and functions of your Sony Home audio system by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can chat with one of our agents who would be glad to help.

      You may also send us an email at [email protected] with the following:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      Jess Sony_US

  • Love it.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding picture quality with superior brightness. Highly recommended.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GTech,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony super sharp

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to set up……..awesome television.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertR, Awesome! Thank you for your 5-star review of the K77XR80 (BRAVIA 8)! We're thrilled you love the picture quality and found the setup easy. Thank you for choosing Sony! - Romeo Sony_US

  • Great picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great. It feels very delicate though, like if you bump it lightly it could break. Hard to get HDMI cord into some of the ports on the back.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidC,

      Thanks for sharing your review and experience with the Sony BRAVIA 8. We're glad that you like the picture quality of the TV. Your feedback about the design is also appreciated. Thank you for choosing Sony!

      -Ralph Sony_US

  • Very good experience!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV excellent picture. Delivery and install very well.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rick,

      Thank you for the purchase and we're glad to hear that you like the picture quality of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Sony quality OLED

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A seriously wonderful OLED experience. Bright highlights, no worry about blooming. Definitely a worthy home theater purchase.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Damar1979, Thank you for the wonderful feedback! We're glad you like the peak brightness level of your new Sony Bravia 8. Thank you for choosing Sony! -Sam Sony_US

Page 21, Showing 401-420 of 601 reviews
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