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Customer Ratings & Reviews

Your price for this item is $999.99
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Customer reviews

Rating 4.8 out of 5 stars with 490 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers value the 83" Class A90J Series OLED 4K UHD Smart Google TV for its exceptional picture quality, with many praising its colors and clarity. The TV's brightness and sound quality also receive positive feedback, contributing to an immersive viewing experience. While some customers find the price to be a drawback, many believe it is justified by the outstanding features and performance of the TV.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 6 Showing 101-120 of 490 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have a 55" inch Samsung QLED that is probably twice as bright as this TV. Sometimes the picture is not as bright as I would like it, but I probably can fine tune my settings to get a little more out of it. Great upscaling, great picture, good remote, and plenty of connection options for stereo's, dvd's, etc.. I would probably give a rating closer to a five if it were possible. Biggest drawback is brightness of the screen. Would buy again, but only if there was a bigger sale off the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LarryD, thanks for choosing and purchasing our product. We're glad you like the picture quality of our product. We understand your feedback regarding the brightness of your TV. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. Please check this link for more details:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html?hl=picture+quality

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Christmas Present for me

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is incredible, especially when I paired it with the Sonos Beam-2 and ERA 300 surround speakers. The sales staff at the Sheboygan Best Buy alert me to this flash sale just by chance when I went into Best Buy to purchase a 4K Blue-Ray. Overall an excellent sales experience and excellent TV.

    I would recommend this to a friend
  • Pros mentioned:
    Black levels, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great TV. The picture is superior to any other TV in its price range. deep blacks.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OzierH, We're glad that you are enjoying the picture quality of your TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Awesome TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and easy set up. Sony sure knows how to create the best TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi tmlist13,
      Perfect! We're glad to hear your enjoyable experience with the exceptional picture quality and easy setup with your new TV. We always strive to deliver the best quality with our products. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    best in its class

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    works as advertised and the Sony virtual help center was very helpful in resolving my issue. I have a LG OLED and i heard this TV was better, after a month of using I have to agree, much brighter and picture quality is outstanding. However, do not get geek quad, get another 3-party to set-up your TV and soundbar, They came to my house twice, once they mounted the TV and just tested the sound bar, then they had to come back because they forgot to setup the sound bar (which thy did) but they did not make the right connection for ATMOS to work on the sound bar. I waited another 2 weeks, never called me back even though they had escalated it to higher management. Finally, I contacted SONY help center they resolved my issue in 3 second. A colossal customer failure on the part of best buy Geek Squad,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AliA, We are glad that you like the quality of your new Sony BRAVIA 4K smart Google TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Sorry to hear about your experience and it's good to hear that our support team were able to help you with your concern. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY 83 inch TV….must own

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV today. Have always trusted SONY for the last 30 years and this TV did not disappoint. I already own a 65in and 75 in but before OLED was introduced. I paid over $8000 for those 2 TVs. And I still thought those are the best but this OLED SONY is incredible.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelK,
      Thank you for being our Sony valued customer! Your purchase allow us to continue to do what we love and provide you with quality products. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for the recommendation and for trusting SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV and UI

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Stunning clarity. The sound coming out of the TV screen is pretty incredible—it really feels like its coming out of the actors' mouths. I also have an LG OLED TV and I prefer the Sony/Google user interface to the LG UI.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TVperson,
      Awesome! We're delighted to hear your enjoyable experience with the amazing picture quality, Google TV interface, and features of your Sony TV. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Black levels, Brightness, Picture quality

    Rated 5 out of 5 stars

    Sony blows the competition away… again!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best picture I’ve ever seen! Deep blacks, vibrant colors. Fantastic downsampling for watching sports (cause their always broadcast in low res). And forget about it if you watch a 4k video on it…. Game over!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Samsung, Awesome! We're glad to hear that! The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Black levels, Brightness

    Rated 4 out of 5 stars

    Amazing, but manage expectations if used to LCD

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Coming from a bright LCD it is hard to make the adjustment to even a bright OLED. This TV excels because there is no dirty screen effect. It can display perfect black and perfect white right next to each other. The specular highlights pop off the screen. I still believe there is a certain amount of black crush and difficulty with near-blacks but it is better than every tv out there. Every week I enjoy this TV more, its ability to really show subtle detail is not matched by anything you can buy. I am a very picky user and could not settle for anything less.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CameraGuy, thanks for sharing your wonderful review. We're happy to hear that you are enjoying your BRAVIA XR A90J OLED TV. We also appreciate that you like the picture quality. This TV is powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV we ever had.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love having an 83” screen which doesn’t require me to adjust my sitting distance from the tv. It has a picture which has great definition and beautiful color. Skin tones are very natural. Sound is excellent as well. I have never enjoyed watching tv this much

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's perfect, JackieL! We're glad that you are all set with your new Sony 83 inch A90K 4K OLED TV. he BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Black levels, Picture quality

    Rated 5 out of 5 stars

    Large immersive & brighter OLED 4K TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pricey but excellent 4KTV . Fantastic picture quality, bright HDR and dolby vision highlights as this TV uses an aluminum heat sink on the back of it so it can push the tv brighter . Great size at 83” so it very immersive for movies & your streaming shows . OLEDs have the perfect pitch black background which makes objects pop more . XR Processor on this tv is excellent, so good motion & upsampling.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi A90J, Great! We're glad that you like the picture quality and the TV size. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mr. Ken

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony tv has been great. The picture is amazing. No issues at this time and very happy with the tv. The setting on the tv to switch to external speakers was in a odd location, but the Best Buy Tech help get this resolved.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi cooper,
      Thank you for the 5-star rating! We're really glad you like the amazing picture quality of the A90J TV. We're sorry to hear some issues that you've experience with the sound settings. Nice to know it is all good now. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv I owned

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture audio it’s good moves fast just good quality all around

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Picture quality
    Cons mentioned:
    Price

    Rated 5 out of 5 stars

    Sony a 90 J

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely amazing TV! Picture quality is outstanding brightness is the best I’ve seen on the OLED. Motion is awesome to! Sony hit a home run with this one. Only downside is it’s very expensive!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RUGI, Awesome! We're glad that you like the picture quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it, its an amazing TV Its in our living room somedays need to close the curtains with the bright sun. But amazing pocture quality and clarity.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR Review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Install was Thursday, today is Friday. So far the TV has exceeded all expectations! Watched Top Gun Maverick and it was phenomenal. Great purchase, and great install by the Total Tech Team!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WendyG,
      Thank you so much for such a great review! We're very pleased to hear that your new TV has exceeded your expectations. Glad to know your great deals from the store and how the TV was professionally installed by the Tech Team. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The real mvp of tv’s….. I was skeptical about the quality of it while gaming according to reviews but honestly I don’t even notice it…. Great all around tv. The sound is something else by itself as well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RegG, Awesome! We are glad to hear that you are happy with your new TV! Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Loving this tv, super happy!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is beautiful! Everything looks amazing, movies, tv, Xbox (omg Diablo 4 looks so great on this tv!). Setup and integration with Apple TV, Xbox, ps5 was easy and simple.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gamingdad,
      Thank you so much for such a great review! We're really glad we were able to give you a good match for your viewing and gaming needs. Your satisfaction with our product is our top priority. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Great TV. Love center channel option.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exceptional in every way. The 83” A90J is brighter and handles near blacks better than the Sony 77A1E it replaced. Picture quality is class leading. We’re using the A90J as a center speaker. Getting sound straight from the screen is the closest you can get to sound transparent projector screens with a center behind. Sound is close enough, after room correction, to L/R and rears that we don’t miss the matching center. Eliminating the center also gives media area a really clean look.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AM20, Excellent! We're glad that you like the picture and sound quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV I’ve owned

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. The picture and sound is amazing. I would highly recommend this TV to anyone wanting to up their cinematic experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CoreyH, Thank you for the 5-star rating! We're very pleased to hear you love the amazing picture and sound quality of your Sony A90J. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US