Sony - 43" Class BRAVIA 3 LED 4K UHD Smart Google TV (2024)
Series
BRAVIA 3Screen Size Class
43"
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Highlights
- Key Specs
- Display Type: LED
- Resolution: 4K (2160p) (Refers to the number of pixels, both horizontally and vertically, used to capture video/images. The higher the resolution the finer the detail that can be seen.)
- Screen Size Class: 43 inches (The group size measurement of a screen. This differs from a screen size measured diagonally from corner to corner.)
- High Dynamic Range (HDR): true (An HDR-compatible 4K TV or other HDR-compatible product displays HDR video content when it's available from sources like 4K Ultra HD Blu-ray Discs and 4K streaming services.)
- High Dynamic Range Format: HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision (There are a few HDR formats that tell the TV or other HDR-compatible product how to best utilize its capabilities to display HDR content. HDR technology can support one or multiple formats, each with various benefits to picture quality.)
- LED Panel Type: Standard LED
- Backlight Type: Direct Lit (Edge-lit: lights are on the edges of the display with ~10 zones of vertical LEDs. Direct-lit: lights are on the edges and behind the screen for more light uniformity than Edge-lit. Full array: direct-lit with local dimming for greater contrast with up to 100 zones of LEDs.)
- Refresh Rate: 60Hz (The number of frames per second the device can produce natively without enhancement. Higher rates help produce smooth, seamless pictures.)
- Motion Enhancement Technology: Motionflow XR 240 (Proprietary technologies produced in addition to the Refresh Rate that smooth out faster moving pictures to reduce blur and pixelation.)
- Smart Platform: Google TV (Just like a computer, a smart TV needs an operating system (also called a smart platform) in order to access the Internet, connect with entertainment apps, and play streaming content. Some common TV smart platforms are; Roku TV, Android TV, and Chromecast.)
- Featured Streaming Services: Netflix, Prime Video, Disney+, YouTube, Apple TV+ (Streaming services and other programs are available on this device. Keep in mind, there may be more services supported than just those shown here.)
- Number of HDMI Inputs (Total): 4
- TV Tuner Type: ATSC 3.0 (NextGen TV), ATSC, Clear QAM
- Works With: Google Home (Compatible with or able to be connected to other smart devices or applications.)
- Voice Assistant Built-in: Google Assistant (A digital assistant built into the device that uses voice commands to answer questions and control smart devices.)
- General
- Brand: Sony
- Model Number: K43S30
- Product Name: 43" Class BRAVIA 3 LED 4K UHD Smart Google TV (2024)
- Color: Black
- Series: BRAVIA 3 (Part of a group of the same product type with similar features.)
- Model Year: 2024
- Dimensions
- Product Height With Stand: 24.87 inches
- Product Width: 38 inches (The out of box width of the item. Width is measured as the horizontal distance from one side of the item to the other as it would be primarily used or placed.)
- Product Depth With Stand: 10.5 inches
- Product Height Without Stand: 22.25 inches
- Product Depth Without Stand: 2.75 inches
- Product Weight With Stand: 22.3 pounds
- Product Weight Without Stand: 21.9 pounds
- Stand Width: 28.25 inches (The horizontal measurement of the stand/base, or the distance from the outside of one leg to the outside of the opposite leg, as it is attached to the product.)
- Stand Depth: 10.5 inches
- Adjustable Stand Width: false (Whether the stand can adjust to have more than one measurement either between the legs or the base itself.)
- Display
- Display Type: LED
- Resolution: 4K (2160p) (Refers to the number of pixels, both horizontally and vertically, used to capture video/images. The higher the resolution the finer the detail that can be seen.)
- Screen Size: 42.5 inches (Size of the screen, measured diagonally from corner to corner.)
- Screen Size Class: 43 inches (The group size measurement of a screen. This differs from a screen size measured diagonally from corner to corner.)
- High Dynamic Range (HDR): true (An HDR-compatible 4K TV or other HDR-compatible product displays HDR video content when it's available from sources like 4K Ultra HD Blu-ray Discs and 4K streaming services.)
- High Dynamic Range Format: HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision (There are a few HDR formats that tell the TV or other HDR-compatible product how to best utilize its capabilities to display HDR content. HDR technology can support one or multiple formats, each with various benefits to picture quality.)
- Picture Quality Enhancement Technology: 4K HDR Processor X1
- LED Panel Type: Standard LED
- Backlight Type: Direct Lit (Edge-lit: lights are on the edges of the display with ~10 zones of vertical LEDs. Direct-lit: lights are on the edges and behind the screen for more light uniformity than Edge-lit. Full array: direct-lit with local dimming for greater contrast with up to 100 zones of LEDs.)
- Curved Screen: false
- Refresh Rate: 60Hz (The number of frames per second the device can produce natively without enhancement. Higher rates help produce smooth, seamless pictures.)
- Motion Enhancement Technology: Motionflow XR 240 (Proprietary technologies produced in addition to the Refresh Rate that smooth out faster moving pictures to reduce blur and pixelation.)
- Brightness: 448 nits (A measure of the total light output.)
- Maximum Contrast Ratio (Native): 4000:1 (The difference between the brightest and the dimmest a screen panel can be. A higher contrast produces more in-depth images.)
- Closed Captioning: true (The text version of spoken audio displayed on the screen. Devices that can display closed captioning typically have the option to toggle the feature on or off.)
- Language(s) Displayed: English, Spanish, French (The available language options for displayed text or captions.)
- Features
- Remote Control Type: Voice control
- Smart Capable: true (Smart, or smart-capable devices are able to connect directly to your home network in order to stream content from the Internet, run Internet-based apps, or connect to other smart devices.)
- Smart Platform: Google TV (Just like a computer, a smart TV needs an operating system (also called a smart platform) in order to access the Internet, connect with entertainment apps, and play streaming content. Some common TV smart platforms are; Roku TV, Android TV, and Chromecast.)
- Featured Streaming Services: Netflix, Prime Video, Disney+, YouTube, Apple TV+ (Streaming services and other programs are available on this device. Keep in mind, there may be more services supported than just those shown here.)
- Screen Mirroring: true (Casts the screen of one device onto another wirelessly, using a common protocol (typically Bluetooth).)
- Screen Mirroring Technology: Apple AirPlay 2, Chromecast
- Content Sharing: Mobile to TV (The device is capable of connecting to another device in order to send or receive streaming content. Share content from your mobile device to your TV or vice versa.)
- Indoor Or Outdoor Use: Indoor (Indicates the appropriate environment product was designed to be used in.)
- Video Description: true (Indicates whether the device features descriptive video service (DVS). This service provides narration of key elements in the program, such as actions, costumes, and scene changes, to help engage visually-impaired audiences.)
- V-Chip: true (Feature that blocks television programming if it has a content rating outside of the acceptable rating(s) configured by the user.)
- TV Tuner: Digital (The ATSC TV Tuner is a component built into conventional TV sets or other devices for receiving over-the-air broadcast TV without a cable/satellite box. Digital tuners may be purchased separately and connected to a device if it does not have one built in.)
- Connectivity
- Number of HDMI Inputs (Total): 4
- Display Connector(s): 2 x HDMI 2.1 (The number and type of connectors used to connect to an external display.)
- Network Connector(s): 1 x LAN
- Audio Only Outputs: 1 x Optical digital audio
- HDMI Audio Return Channel (ARC): ARC
- Wireless Connectivity: Wi-Fi, Bluetooth (The manner in which a device sends data to another device over a short distance without the use of wires or cables.)
- TV Tuner Type: ATSC 3.0 (NextGen TV), ATSC, Clear QAM
- RF Antenna Input: true (This input is used to connect devices such as antennas or cable boxes to a TV via a coaxial cable.)
- Number Of USB Port(s) (Total): 2 (The total number of USB ports including all generations and versions.)
- Bluetooth Version: 5.3 (The Bluetooth specification formalized by the Bluetooth Special Interest Group. All versions of the Bluetooth standard are backwards compatible with previous versions.)
- Compatibility
- VESA Wall Mount Standard: 200mm x 200mm (VESA wall mount standards refer to the spacing of screw holes built into a TV in order to fit with standard TV wall mounts. These standards are implemented into most TVs and monitors.)
- Works With: Google Home (Compatible with or able to be connected to other smart devices or applications.)
- Voice Assistant Built-in: Google Assistant (A digital assistant built into the device that uses voice commands to answer questions and control smart devices.)
- Audio
- Built-In Speakers: true
- Built-in Speaker Type: Downward firing (Backward, downward, and front-firing speakers direct sound into the room from those respective directions. A soundbar is typically long and rectangular, and designed to act as an all-in-one speaker with greater sound production than that of a TV alone. An acoustic surface is the result of small sound actuators embedded directly behind the screen, turning the entire screen's surface into a speaker.)
- Surround Sound Supported: Dolby Audio, Dolby Atmos (Surround sound systems use multiple audio channels and speakers to create an immersive sound experience for the listener. There are also various proprietary technologies that imitate this kind of sound via a device's built-in speakers or soundbar.)
- Power
- ENERGY STAR Certified: false (Devices carrying the ENERGY STAR service mark, such as computer products and peripherals, kitchen appliances, and other products, generally use 20% to 30% less energy than required by federal standards.)
- EPEAT Qualified: false (The Electronic Product Environmental Assessment Tool (EPEAT) was designed to provide an environmental assessment tool for purchasers. In order to qualify for EPEAT, a product must meet all 23 required criteria.)
- Estimated Annual Operating Cost: 32 United States dollars (Predicted cost of operating the product under average conditions for one year.)
- Estimated Annual Electricity Use: 260 kilowatt hours (Predicted amount of electricity needed to operate the product under average conditions for one year.)
- Rechargeable Battery (Remote Control): false
- Battery Size (Remote Control): AAA (The battery size required for operation.)
- Number Of Batteries Required (Remote Control): 2
- Number of Batteries Included (Remote Control): 2
- Battery Chemistry (Remote Control): Alkaline
- Voltage: 120 volts (Amount of power needed to support an electrical current.)
- Wattage: 103 watts (Measurement of electrical power.)
- Included
- Wall Mount Included: false
- Stand Included: true
- Warranty
- Warranty - Parts: 1 year
- Warranty - Labor: 1 year
- Box Dimension
- Height: 26.8 inches
- Width: 42 inches
- Depth: 5.4 inches
- CubicDimension: 6078 inches
- Other
- UPC: 027242930131
TV just got more exciting with incredibly vibrant picture and easy-to-use smart features. Everything you watch is enhanced with over a billion accurate colors with lifelike clarity and contrast that reveals every detail. Google TV brings together movies, shows, and more from across your apps and organizes them just for you.
- Intelligent TV processing: 4K HDR Processor X1 intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- Real-world colors: With Triluminos Pro, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
- Everything you stream. All on one screen: Get access to all your favorite streaming apps in one place with Google TV. And with Google Assistant, simply use your voice to search and ask questions.
- Your favorite streaming apps in one place: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more.
- Effortlessly stream to your TV: Easily stream to your TV with support for AirPlay 2 and Chromecast built-in.
- Movies included with BRAVIA TV: Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE). Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
- More immersive movie experience: Get a truly cinematic viewing experience with support for4K HDR, Dolby Vision and Dolby Atmos.
- Upscale everything you watch: Bring back lost detail and see your content upscaled to near-4K resolution with 4K X-Reality PRO.
- Smooth and clear action: See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR technology.
- Big sound with complete clarity: Our innovative X-Balanced Speaker, and support for Dolby Atmos, provides clear natural sound for all your favorite content.
- Perfectly pairs with Sony soundbars: Pair BRAVIA TV with compatible Sony soundbars for the ultimate cinema-like experience at home.
- Features for PlayStation 5: Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.
- All your game settings in one place: Game Menu puts all your gaming picture settings and exclusive assist features in one place.
- Beautifully designed: Minimal Flush Surface bezel and slim, sleek stand lets you focus on the big picture.
- All your Eco settings in one place: Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go.
- Intelligent TV processing: 4K HDR Processor X1 intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- Real-world colors: With Triluminos Pro, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
- Everything you stream. All on one screen: Get access to all your favorite streaming apps in one place with Google TV. And with Google Assistant, simply use your voice to search and ask questions.
- Your favorite streaming apps in one place: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more.
- Effortlessly stream to your TV: Easily stream to your TV with support for AirPlay 2 and Chromecast built-in.
- Movies included with BRAVIA TV: Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE). Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
- More immersive movie experience: Get a truly cinematic viewing experience with support for4K HDR, Dolby Vision and Dolby Atmos.
- Upscale everything you watch: Bring back lost detail and see your content upscaled to near-4K resolution with 4K X-Reality PRO.
- Smooth and clear action: See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR technology.
- Big sound with complete clarity: Our innovative X-Balanced Speaker, and support for Dolby Atmos, provides clear natural sound for all your favorite content.
- Perfectly pairs with Sony soundbars: Pair BRAVIA TV with compatible Sony soundbars for the ultimate cinema-like experience at home.
- Features for PlayStation 5: Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.
- All your game settings in one place: Game Menu puts all your gaming picture settings and exclusive assist features in one place.
- Beautifully designed: Minimal Flush Surface bezel and slim, sleek stand lets you focus on the big picture.
- All your Eco settings in one place: Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go.
Whats Included
- BRAVIA Television
- RMF-TX820U remote
- Batteries
- Table top stand
- AC Power Cord
- Operating Instructions
- Quick Setup Guide
- Warranty
- BRAVIA Television
- RMF-TX820U remote
- Batteries
- Table top stand
- AC Power Cord
- Operating Instructions
- Quick Setup Guide
- Warranty
Product Manuals
Documents
- Energy_Guide_PDF
- Energy_Guide_PDF
Disclaimers
- Web-based services and content require high-speed Internet service. Some services may require a subscription.
- Web-based services and content require high-speed Internet service. Some services may require a subscription.
Q: How do I remove the Sony TV from its packaging?
A: To remove the TV from its packaging, carefully lift it out of the box from below while supporting and balancing it from above. Make sure not to pinch the screen.
Q: Can I connect this Sony TV to a soundbar?
A: Yes, you can pair this Sony TV with compatible Sony soundbars for an enhanced audio experience.
Q: What is the resolution of this Sony TV?
A: This Sony TV has a 4K (2160p) resolution.
Q: Does this Sony TV support Dolby Atmos?
A: Yes, this Sony TV supports Dolby Atmos for an immersive movie experience.
Q: What is the screen size of this Sony TV?
A: This Sony TV has a screen size of 42.5 inches.
Q: Does this Sony TV come with built-in speakers?
A: Yes, this Sony TV has built-in speakers.
Q: How are the speaker? In order to have good sound is it going to need a sound bar?
A: I love the sound.. Feels like I am in a movie theater when watching my shows. Not sure what your definition of 'good sound' is, and I never had a sound bar experience before.. but I think the sound from this tv is awesome.
Q: Does this tv have an HDMI-ARC port? Does it support an optical cable for a soundbar?
A: Hi CPHMA, Great question! Yes, the K-43S30 / BRAVIA 3 does have an eARC/ARC (Enhanced Audio Return Channel/Audio Return Channel) and digital optical cable connection for audio devices. Additional information: The HDMI ARC (Audio Return Channel) port of the BRAVIA 3 allows you to connect compatible audio devices, such as soundbars, using a single HDMI cable for both audio and video signals. Additionally, the K43S30 TV supports the use of a digital optical cable for connecting a soundbar. You can connect a digital optical audio cable from the TV's digital optical audio out jack to the OPTICAL IN jack on your soundbar. This setup is necessary to hear the TV audio if you are not using the HDMI-ARC connection. Smart TV for everything you watch. The BRAVIA 3 Smart TV is exceptionally easy to use with a variety of all-in-one smart features for stress-free viewing. With a large screen, detailed pictures full of color and dynamic sound, everything you love feels so much more exciting. I hope this helps! Best regards, Romeo
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| Pros for Sony - 43" Class BRAVIA 3 LED 4K UHD Smart Google TV (2024) | |||
|---|---|---|---|
| Picture Quality, Size, Setup, Ease of use, Color | Picture Quality, Setup Ease | Picture Quality, Setup Ease, OLED Quality, Black Level, Brightness | Picture Quality, Setup, Size, Ease of Use, Weight |
| Cons for Sony - 43" Class BRAVIA 3 LED 4K UHD Smart Google TV (2024) | |||
| Remote Control, Google TV, Connectivity | There were no cons for this product— | Remote Control | Backlight |
Specs
- Sony - 65" Class BRAVIA 8 II OLED 4K UHD Smart Google TV (2025)$2,999.99$3,499.99
- Sony - 65" class BRAVIA 7 Mini LED QLED 4K UHD Smart Google TV (2024)$1,199.99$1,899.99
- Sony - 85" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV (2024)$4,499.99$4,799.99
- Sony - 98" Class BRAVIA 5 Mini LED 4K UHD Smart Google TV (2025)$4,999.99$5,999.99
Reviews
Customers are saying
Customers are satisfied with the 43" Class BRAVIA 3 LED 4K UHD Smart Google TV (2024)'s picture quality, ease of use, and vibrant color. Many find the size ideal and the price point appealing, also mentioning the straightforward setup process. Some customers have expressed concerns regarding the remote control and connectivity, while others have reservations about the Google TV interface.
Customer Images
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
- Rated 5 out of 5 stars
My 1st Bravia
I like the High Quality vivid color it gives , I like how easy it is to use and how well beef’ed up it’s manufactured. The only downside is you have to have a solid good Internet connection or it will lag and freeze up a lot .
Posted by AshtonK
- Rated 5 out of 5 stars
Very Impressed
I’ve really enjoyed the x90L that I bought last year, so decided to give this one a chance as a secondary, bedroom tv. Was a little concerned with low contrast ratings in reviews, but don’t see much difference from the x90L. Nothing that bothers me anyway. Blacks seem nice and dark. Maybe they lack detail in comparison? At any rate, most impressive is that it has similarly wonderful color as the x90L to my eyes. Put picture mode to professional, contrast to 90, gamma to 0 or higher, other settings tweak to taste, and the image is fantastic. After a couple of days, had to unplug for a minute as tv was unresponsive. Hopefully not a sign of things to come, but had to do a couple of resets for the x90L early and haven’t had issues with it since. Volume is a little laggy and skips levels, but ok. Menu navigation more laggy than x90L, but good enough that I’ll be fine if not adding a streaming box. Didn’t give the sound much of a chance before hooking up an ht-s2000 bar. Tv/sound bar hook up sync up very well.
Posted by Robbo
- Rated 5 out of 5 stars
Samsung died in less than 2yrs- Tried a Sony!
After my Samsung gave out in under two years, I decided to switch things up and go with the Sony Bravia 3—and honestly, I’m SO glad I did! Right out of the box, the setup was quick and painless. The picture quality is noticeably better- I especially see a major difference when watching sports! The motion is smooth, the colors are more natural, and everything just looks crisp, especially in 4K.
Posted by DeannaA
