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  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
10214354
$2,498.00
Save $501.99
Comp. Value: $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 601 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 24 Showing 461-480 of 601 reviews

  • Great Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV with an Outstanding Bright and Full Picture!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WorksGreat,

      Great! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Great WOLED, but can do better for the price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing darkroom viewing but struggles in direct sunlight. I would highly recommend considering Samsungs qdoled as they are brighter and more colorful than this panel (but worse ux) at similar or lower prices. Would not recommend this tv at a cost of $2000 or above.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarefulReviewer!
      Thank you for sharing your detailed feedback regarding the BRAVIA 8. We appreciate you taking the time to highlight both its strengths in darkroom viewing and the challenges you've experienced with brightness in direct sunlight.

      We understand your observations, especially concerning direct sunlight performance.
      The BRAVIA 8 is engineered to deliver stunning contrast and deep blacks, creating an immersive viewing experience, especially in controlled lighting environments. Its advanced processor and panel technology work together to render incredible detail and lifelike colors.

      We value your honest assessment and will certainly take your feedback into consideration as we continue to innovate and develop future products.

      Thanks for considering Sony products and for your feedback.
      Best regards,
      Estefany Sony_US

  • Sony Bravia 77” TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our new Sony 77” tv. It was an open box purchase that was returned due to wrong size. It is in perfect condition. We are very satisfied.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI Bwarshawsky,

      We're so glad to hear you love your new 77" BRAVIA 8 TV! It's fantastic to know that you're very satisfied with your purchase and that the open-box unit was in perfect condition. We appreciate you choosing Sony.

      Best regards,
      Eliab sony-global

  • Love the TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Thomas Ford was great. TV is amazing and all is good! Thanks

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimF, Thank you for the 5 stars! We're delighted to know that you are loving your amazing Sony BRAVIA 8 TV. Thank you for choosing Sony, and we hope you enjoy more incredible moments with your Sony TV! - Maria Sony_US

  • Great picture

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great looking picture. Upgraded from a Vizio M70-D3 from 2016.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eric,

      You made the right choice upgrading to the Sony BRAVIA 8! We're glad that you like the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Bigger than life TV!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Stunning image. Lifelike colors & detail. Smooth installation.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bz178g, thank you for the 5 stars! We're delighted that you're satisfied with the picture quality of your Sony BRAVIA 8 TV. It's great to hear that you had the best experience with the installation. Thank you for choosing Sony, and enjoy more stunning viewing experiences with your new Sony BRAVIA 8 TV! - Maria Sony_US

  • Great product

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and have a beautiful picture. Would recommend to anyone

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • 77inch sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great glad I bought this sony 77 inch beautiful picture and sound

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bernard, Excellent choice! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Sony 77" Bravia *

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great size and picture quality is fabulous! Colors just pop right out at you.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KimC,

      Awesome! We're thrilled that you like the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • customer

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are extremely pleased w/ great picture and service.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BobS,

      Awesome! We're glad that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • BEST SERVICE IN TOWN!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best delivery & install service around. Profesionals from the sales floor to the delivery / installer. I will continue to purchase my electronics at Best Buy without a doubt! My kids and wife are so thrilled to have Movie nights on our new SONY TV

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SergioG,

      Awesome! We're glad that you were assisted professionally. It's also great that you and your family are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony, Bravia 8 freezing

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Originally I was going to give this tv 5 stars because the picture is incredible, until I updated the software. Now it constantly freezes and it’s not cool right in the middle of a football game or a movie. For as expensive as it was this should not be a problem. Come on Sony, you can do better than this!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RedBoone,

      We're glad that you like the picture quality of the TV. It's unfortunate that the TV freezes after updating the software. Sony's commitment to customer satisfaction is our top priority. Performing a power reset may resolve this issue if it's caused by a temporary malfunction:

      -Unplug the TV power cord from the wall outlet (or from the back of the TV or power adapter if the power cord is detachable and accessible), wait two minutes, then plug the power cord back in.

      Note: If your TV power cord is completely inaccessible, you may be able to disconnect the power by temporarily turning off the circuit breaker switch to the power outlet used by your TV.

      Check if any devices connected to your TV are causing an issue (such as a malfunctioning device or a data communication issue):

      -Turn off the TV.
      -Disconnect all devices (including any external USB devices, hard drives, and all HDMI-connected devices) from the TV.
      -Turn on the TV and check if the issue goes away (which means the TV is not the cause). If the TV is working, continue with the steps to help identify the cause.
      -Reconnect your devices one at a time to your TV, testing the TV after connecting each device.
      -If the freezing happens after a certain device is connected, check that device for an issue.

      If not resolved, perform a factory reset:

      1. On the supplied remote control, press the (Quick Settings) button or HOME button depending on your TV.
      2. Select Settings.
      3. Select System → About → Reset → Factory data reset → Erase everything → Yes.

      Hope this helps. If still not resolved or you need further assistance, please contact our product support team via phone call or chat through this link:

      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • My 1st OLED tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have wantsd an OLED tv for a few years now. Our samsung tv went out after 6 years and it was time to purchase a bigger better tv! The blacks are so dark i cant believe it. I also havero say the setup was super easy. I also purchansed a so y soundbar to it and they both pair very well.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherG, Thank you so much for the amazing 5-star review! We're delighted to hear that your first Sony BRAVIA 8, exceeded your expectations. The deep blacks and seamless setup truly make it a fantastic choice. We're glad to know your Sony soundbar complements it so well. Thank you for choosing Sony! Enjoy your new home theater experience! -Maria Sony_US

  • Mr

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super image, excellent definition, great sound and features

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomasM,

      Great! We're glad that you are enjoying the sound, picture quality, and amazing features of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality, buying experience was delightful!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlG, We're delighted to hear that you're enjoying the picture quality. Thank you for choosing Sony. Erin Sony_US

  • Me

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent! Brilliant color and we are enjoying the clarity.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TheDavis,

      Great! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Color & clarity

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful color and clarity! We are very happy with our investment!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarrieW,

      You made the right choice! We're glad that you like the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Only Sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything worked as promised and screen is great!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Colorado, Awesome! We're glad you like the great picture quality and everything worked as promised. Thanks for choosing Sony! -Sam Sony_US

  • Image display

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exquisite image display for large screen TV.......

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatriciaaD,
      Perfect! We're delighted to hear your enjoyable experience with the amazing picture quality of your new BRAVIA 8 TV. Thanks for choosing Sony! - Kris Sony_US

  • Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture one issue is that it will automatically turn back on after turning off

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi peke,

      Thanks for sharing your review and experience with the BRAVIA 8. We're glad that you like the picture quality of the TV. It unfortunate that the TV turns on by itself. For optimum performance, make sure that the software version of the TV is up-to-date. You may also refer to the troubleshooting steps on this link to help resolve the issue:

      https://www.sony.com/electronics/support/articles/00032613

      Hope this helps. In case you need further assistance, please email the below information to [email protected].

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thank you for choosing Sony!

      -Ralph Sony_US

Page 24, Showing 461-480 of 601 reviews
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