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Customer Ratings & Reviews

  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
10214354
$2,498.00
Save $501.99
Comp. Value: $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 601 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 9 Showing 161-180 of 601 reviews

  • Great decision!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Vivid colors, sound is great! Have had it a year and very happy with this tv.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SandraS,

      Thank you for choosing Sony!

      We couldn't be happier to hear that you’ve enjoyed vivid colors and great sound from your K77XR80 TV over the past year. It’s wonderful to know it continues to bring you enjoyment and quality entertainment.

      Best regards,
      -Fred Sony_US

  • Best tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is far better than the Samsung tv I had be fir

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend

  • Nice tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv i love it! Perfect for the lonving room! Beautiful

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nick,

      We are thrilled to hear that your new BRAVIA 8 OLED is a perfect fit for your living room! There is nothing like the picture quality of a 77-inch OLED to bring a beautiful, cinematic experience right into the heart of your home.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Excellent Customer Service

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had a wonderful experience purchasing our tv. Our salesman was friendly, very knowledgeable and nice. He went out of his way to help us. Our So y TV has beautiful colors and the details are very clear. Happy customer.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ZaidaP,

      Thank you for choosing Sony!

      We're immensely pleased to hear you had such a wonderful experience purchasing your K77XR80 TV! It's truly rewarding to know the Best Buy salesman was friendly, very knowledgeable, and nice. And, of course, we're thrilled that your Sony TV delivers beautiful colors and very clear details.

      Best regards,
      -Fred Sony_US

  • New Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replacing a 17 year old Sony and couldn’t be happier! Highly recommend!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichieT,

      We are pleased to learn that you couldn't be happier with your new BRAVIA 8! Replacing a 17-year-old Sony is a huge milestone, and we are honored that you chose to stay with us for your upgrade. It is wonderful to hear that you highly recommend it.

      Thank you for being part of the Sony family.

      Regards,
      Dominick Sony_US

  • What a TV !!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I did alot of researching on tv's from brands to led , oled , mini led and wow so much info out there but at the end of all of it was the Sony Bravia OLED 77" . It obviously is a bit pricier than most but the quality and picture on this thing is sooo worth it !! Hardly no edge at all and color is beautiful !

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Michael! We are delighted to see your wonderful 5-stars review! We are happy
      that you went with the Sony 77 Class BRAVIA 8 OLED TV after all the searching you've done. You won't regret about your choice. The BRAVIA 8 features OLED technology, providing superior picture quality with deeper blacks, vibrant colors, and enhanced contrast compared to LED TVs, in addition the native 120Hz panel ensures smooth and clear on-screen motion, enhancing the viewing experience for sports, action movies, and gaming. Thank you for choosing Sony this time! Regards. -Ismael Sony_US

  • Purchased a TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our TV. High quality, easy to operate. Enjoying the benefits of a smart TV.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RandyM,

      Great! We're glad that you like the picture quality, smart features, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • excellent tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. brilliant color and sound. easy installation and setup

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the excellent review, pgfd702!

      We are thrilled to hear that you are enjoying the brilliant color and sound of your new Bravia 8! We work hard to ensure that our OLED technology delivers a stunningly realistic picture, and we’re so glad the installation and setup were a breeze for you.

      Enjoy your TV and thank you for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Fantastic TV, worth every penny!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We wanted a bigger TV with a crystal clear picture and were not disappointed! The images on the screen are so crisp that it looks like they are in the room with you. We had a 65" 5-year-old Bravia TV and this one blows it out of the water! The built-in apps are most of the streaming services we use so we didn't have to add any. The only downside is the remote is smaller than our old one and it's easy to hit the wrong button when you have bigger fingers. All in all a great TV!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KarenR,

      You made the right choice with the Sony BRAVIA 8! We're glad that you like the size, picture quality, and supported apps of the TV. Your feedback about the remote is also appreciated. The remote is designed with simplified buttons for ease of use and advanced voice control. Thank you for choosing Sony!

      -Ralph Sony_US

  • Cannot go wrong with sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product great and accurate colors in sdr and even better in Hdr would highly recommend this tv very bright

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Phenomenal picture quality, poor user experience

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Coming from an LG C1, the picture quality of this TV is top tier, when it's working. In the 2 weeks since I've purchased this TV, I've had several instances of the TV automatically restarting...in the middle of watching a show. This occurred when viewing via a connected device (Apple TV 4K 3rd Gen), an internal TV app (Prime Video), and via antenna. Picture quality is phenomenal, Sony Pictures Core is great, Prime Video calibration is fantastic. All of that means nothing if the software is limiting the viewing experience. Lately I've noticed a quick flash of the screen when changing in-between scenes. Maybe it's this model, not sure. Back to LG I go.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarvelMax,

      Thanks for sharing your review and experience with the BRAVIA 8. We're glad that you like the picture quality and supported apps of the TV. It's unfortunate that you are experiencing issues with the TV. For optimum performance, it is recommended to install the latest software version of the TV. Resetting the TV may also help resolve those issues. For more information, please refer to these links:

      https://www.sony.com/electronics/support/articles/00028577
      https://www.sony.com/electronics/support/articles/00159487

      Hope this helps. If still not resolved or you need further assistance, please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Awesome TV and install.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an awesome TV. The colors are rich, deep and the contrast is crisp between all colors. Anything in HDR is incredible, you can see the finest details. It looks better than real life. I also had BestBuy do the delivery/setup/mounting and they did a great job. I had it mounted in a bookcase and they made sure it was centered and I was happy with everything before they left. I would definitely have them install another TV.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robert, Awesome! We are so glad to hear that you are happy with the picture quality of your new TV! Thank you so much for choosing Sony! -Carl Sony_US

  • JoeJ93

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and color .Even old black and white movies look brand new

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeJ93,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Best picture and sound

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this Sony Bravia 77” so much I bought a second one for my bedroom ! The picture is spectacular and the sound is fantastic.. no sound bar needed. You won’t regret spending the extra on this one.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PamelaN, we're absolutely delighted you love your Sony - BRAVIA 8 77" so much that you bought a second one, that truly makes our day! It's fantastic to hear you're experiencing the spectacular picture and enjoying the fantastic built-in sound that removes the need for a soundbar. We pour our passion into creating an entertainment experience that's worth investing in, and your feedback confirms just that. Thank you for choosing Sony! Regards, -Dominick Sony_US

  • A beautiful TV and a wise purchase

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've had this TV for one day and I really love it. I watched local TV news, streamed NCIS on Paramount Plus (although strangely the pause function doesn't work, but that's an app problem) and then streamed Greyhound on AppleTv+. Greyhound looked and sounded so real in Dolby Vision and Atmos. Best Buy did a superb job of setting up the three new Sony TVs and two Yamaha receivers. I only wish this came in an 83 inch.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi picktownboy,

      Thanks for sharing your review and experience with the BRAVIA 8 TV. We're glad that you like the sound, picture quality, and supported apps of the TV. Your feedback about the available sizes of the TV is greatly appreciated. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony 77"

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, sound could be a little better but not bad.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Daniel,

      We are pleased to hear that you are enjoying the great picture quality of your 77-inch BRAVIA 8! While this model features our Acoustic Surface Audio+ technology—which uses the screen itself as a speaker—we understand that sound preferences vary, so we recommend running the Acoustic Auto Calibration in your settings to optimize the audio for your specific room layout. You can also try using the Voice Zoom 3 feature to sharpen dialogue or pairing the TV with a BRAVIA Theater soundbar to take advantage of Acoustic Center Sync for a more immersive cinematic experience.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Sony Bravia

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is amazing! I went in to purchase an LG but this TV was better in quality and in price.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisC!
      Thank you for sharing your experience! We are really happy to hear that the K-77XR80’s picture quality stood out to you and offered great value. It’s fantastic to know you found a TV that impressed you both in quality and price.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Bravia 8 OLED Picture Quality Is Exceptional

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality of the Sony 77" Bravia 8 OLED is exceptional. We've had other OLEDs before, but none compare to the Sony and its dynamic range. Blacks are truly black and colors appear natural. Very happy with this TV and would highly recommend it. I can't comment on the Sony's speakers as it's part of a home theater system so all sound it routed through an external receiver/amplifier and speakers.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jfwright1955, Thank you for taking the time to share your experience with your Sony TV! We're very much pleasured that you find the Sony BRAVIA 8 TV exceptional for its over 8 million self-lit pixels that are precisely controlled to produce pure black with high brightness. It also great to hear that you are happy with your purchase. Thank you for trusting and recommending Sony, enjoy! -Maria Sony_US

  • Borderline Exceptional!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing Tv, great cinematic picture, including the Sony Pictures Core I wish it were a little brighter, it is WOLED so i understand, but sometimes you want punchier scenes if you are use to a Samsung. However nothing beats Sony's accuracy.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonO,

      We are delighted to hear that you are enjoying the cinematic picture and the exclusive content available through Sony Pictures Core. While we appreciate your feedback regarding the brightness levels compared to other panel technologies, our focus with the BRAVIA 8 WOLED remains on delivering the industry-leading color accuracy and deep blacks that provide a truly authentic movie-watching experience.

      We really appreciate you being part of the Sony family.

      Best regards,
      Dominick Sony_US

  • Lonesome Dove

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia 8 come to me with full of excitement and enjoyment that i have never experience before.I am at a lost for words to describe what entertainment this tv has provided me at the tip of my finger. My wife and I are very please for the new world this TV as giving us.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DonaldK, it makes us really happy to hear that the BRAVIA 8 OLED TV has brought such as an excitement and enjoyment to your life. This TV has the voice search via Google Assistant which lets you find content, control smart home devices, get answers to questions, and more using the TV remote making things easier to get. Please keep enjoying a new world of entertainment. Best regards, - Ismael Sony_US

Page 9, Showing 161-180 of 601 reviews
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