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Customer Ratings & Reviews

  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV™ brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET L . XMEN Disney+ I - - mr.& mrs smrth - MASTERS AIR AR aen I - - Your epps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
10314433
Your price for this item is $2,198.00
The comparable value price is $3,199.99

Customer reviews

Rating 4.7 out of 5 stars with 560 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

93%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 14 Showing 261-280 of 560 reviews

  • Picture Quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Bright and clear. The only thing I would like to see is a larger remote.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Nickname,

      Thank you for your kind words about the picture, K77XR80! We're glad to hear that you find it bright and clear. We appreciate your feedback regarding the remote size, and we'll definitely take that into consideration for future designs. Your input is invaluable to us as we strive to improve our products. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Great decision!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Vivid colors, sound is great! Have had it a year and very happy with this tv.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SandraS,

      Thank you for choosing Sony!

      We couldn't be happier to hear that you’ve enjoyed vivid colors and great sound from your K77XR80 TV over the past year. It’s wonderful to know it continues to bring you enjoyment and quality entertainment.

      Best regards,
      -Fred Sony_US

  • OLED is King

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After 2 failed broken LG Mini LED TVs I chose this Sony OLED & so happy I did! Great picture, OLED is so much further ahead of mini LED and quality is much better & more refined. Thanks Sony!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HelloWorld,

      You made the right choice upgrading to the Sony BRAVIA 8! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Best TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV. We really like the picture quality, sound quality and brightness

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello HasanU,

      Thank you for choosing Sony!

      We’re elated to hear that you are enjoying the picture quality, sound quality, and brightness of your K77XR80 TV. It’s wonderful to know that these features are enhancing your viewing experience. Your positive feedback inspires us to continue delivering products that bring enjoyment and exceptional performance to our customers.

      Best regards,
      -Fred Sony_US

  • Awesone picture!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have 77 inch version. Colors and picture out of box are awesome prior to calibration. Not the easiest TV to set up using a google account. If you do not have a google account you will need to obtain one. So far love it!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesR,

      Thanks for sharing your 5-star review and experience with the BRAVIA 8 TV. We're glad that you like the picture quality of the TV. Your feedback about the Google software is greatly appreciated. Using a Google account is needed to fully utilize the capabilities of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • New Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replacing a 17 year old Sony and couldn’t be happier! Highly recommend!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichieT,

      We are pleased to learn that you couldn't be happier with your new BRAVIA 8! Replacing a 17-year-old Sony is a huge milestone, and we are honored that you chose to stay with us for your upgrade. It is wonderful to hear that you highly recommend it.

      Thank you for being part of the Sony family.

      Regards,
      Dominick Sony_US

  • Awesome tv

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful colors. Perfect look. We love this tv. It looks very elegant

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryS, we are pleased to learn you're loving the beautiful picture quality and colors of the Sony - 77" Class BRAVIA 8! Its new slim and thin TV design graces your living space with shapes, materials, colors and surface treatments that blend beautifully with interior décor. Thank you for choosing Sony! Best regards, -Dominick Sony_US

  • Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow what a beautiful picture. I purchased 3 tvs this year for this room. They were another brand and all had issues.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BruceM,

      Great! We're thrilled that you like the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • SONY TV best TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is really good. Clear picture and sound good. I would buy another anoe soon.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for sharing your feedback about the K77XR80, JuanM! We could not be more pleased that you’re enjoying the clear picture and great sound. It's wonderful to know the TV is meeting your expectations, and we appreciate your intention to choose Sony again in the future. If you ever have questions about making the most of your TV’s features or need support with picture and sound settings, we're always here to help. Enjoy your viewing experience!

      Thanks for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Amazing

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a very beautiful tv picture quality is top tier i would recommend this product forsure

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chance, thank you for the great review! We're thrilled to hear you're enjoying the beautiful design and top-tier picture quality of your BRAVIA 8. Your recommendation means a lot to us. Thanks for choosing Sony! Sincerely, -Jenn. Sony_US

  • excellent tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. brilliant color and sound. easy installation and setup

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the excellent review, pgfd702!

      We are thrilled to hear that you are enjoying the brilliant color and sound of your new Bravia 8! We work hard to ensure that our OLED technology delivers a stunningly realistic picture, and we’re so glad the installation and setup were a breeze for you.

      Enjoy your TV and thank you for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Sony - 77 Inch Class Bravia 8 OLED

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture and audio is amazing and enhanced! I would recommend!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello TuPham, thank you for these fantastic five stars! It makes us really happy to hear you're enjoying the top-tier picture quality of the BRAVIA 8 and its enhanced sound! We really appreciate the recommendation! Thanks for choosing Sony. Sincerely, -Jenn. Sony_US

  • SONY 77" BRAVIA

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am enjoying this TV very much! Great picture and easy to use and navigate.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuneM, thank you for this wonderful 5-star review! We're delighted to hear you're enjoying your Sony - BRAVIA 8, especially its great picture and user-friendly navigation. We design our TVs for both stunning visuals and effortless enjoyment, so your feedback is truly appreciated! Thank you for trusting Sony. Best regards, - Dominick Sony_US

  • 77" Bravia 8Oled Smart TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We like this product. The picture is of great quality with brightness and clear.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebbieF, thank you for the wonderful 5-star review! We couldn't be happier to hear that the Sony - 77" Class BRAVIA 8 is checking all the boxes for you. With its OLED screen and over 8 million self-lit pixels, this TV delivers a great picture quality that is bright and clear. Thank you for trusting Sony! Best regards, -Dominick Sony_US

  • LG vs Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The LG TV is not the same as a Sony..... very confusing to set up especially the sound.... Finally figured it out...

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DomM,

      We are delighted to hear that you have successfully set up your new TV and are experiencing the unique quality that sets Sony apart! While we understand that navigating a new interface and audio settings can take a moment of transition, we are glad you have everything figured out so you can now enjoy the full BRAVIA experience.

      Thank you for making Sony part of your home entertainment.

      Best regards,
      Dominick Sony_US

  • Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony has the best picture ever. Best Buy associate was extremely helpful. Very satisfied.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello KeithF, thank you for your wonderful review! We are thrilled to hear that you are pleased with the BRAVIA 8 picture quality and consider it the best. Thank you for choosing Sony. Regards. -Jenn Sony_US

  • good TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks good. Sounds good. The operating system seems solid -- hasn't glitched at all.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend

  • TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    beautifully made, awesome picture. Add a Sonos and you have a home theatre system.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StuartM,

      Thank you so much for your kind words! We're thrilled to hear you're enjoying the stunning picture quality of the K77XR80. With the cinematic visuals of the XR80 and your audio system, you've got yourself a truly impressive home theater setup.

      Thanks for choosing Sony!
      Best regards,
      - Stephanie Sony_US

  • SONY FAN

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Probably the best Sony TV I have ever purchased. The picture is fantastic and I could not be more pleased!!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeonardB,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really loved purchasing the Sony tv. Great coloring great graphics what’s not to love.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
Page 14, Showing 261-280 of 560 reviews
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