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  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
10314433
$2,498.00
Save $501.99
Comp. Value: $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 605 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 15 Showing 281-300 of 605 reviews

  • Extremely helpful sales staff

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sales Staff are incredible, AAron especially is extremely knowledgeable of many aspect and ensures I understand what Im getting into. He's very patience and answers all questions fully. He also provides very helpful advice to include expiration timeframes.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BillD,

      That's wonderful to hear! We are delighted that Aaron provided you with such an incredible, knowledgeable, and patient shopping experience. We will be sure to pass along your kind words to the sales team.

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Love my 77" Sony Bravia OLED TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good deep vivid color. Life-like viewing Great Contast

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Watchforher,

      Thank you for sharing your experience with the Sony - BRAVIA 8! We're elated to hear you're enjoying the deep, vivid colors, lifelike picture quality, and impressive contrast. A 77-inch screen truly brings the cinematic experience home, and it's great to know it's making such a positive impact.

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Sony 77" Bravia 8 OLED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very happy with the TV. Has a very nice picture.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamieM,

      It's truly wonderful to hear that you are very happy with your Sony BRAVIA TV and enjoying its beautiful picture quality. Thank you so much for your fantastic 5-star rating—your feedback means a lot! The K77XR80 is designed to deliver stunning visuals that make entertainment come alive, and we're delighted these vibrant images have made a great impression.

      Thank you for choosing Sony—wishing you a bright and enjoyable day!
      DiegoV. Sony_US

  • Awesome buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture on this TV for movies is incredibly surprising!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tony,

      Thanks for posting this fantastic review!

      We're delighted to hear the BRAVIA 8 is delivering such an impressive picture for movies and you're enjoying every detail, from the color to the contrast, immersed in a truly cinematic experience.

      Thanks so much for sharing your positive feedback and for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this Sony OLED TV. Beautiful picture. Outstanding vivid colors. Facial colors are like real life.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi pjcmccoy,
      Thank you so much for taking the time to share your thoughts about the Sony K77XR80! We truly appreciate your feedback. It's wonderful to hear that you're impressed with the picture quality and the vivid colors. We strive to create products that bring life to your viewing experience and your kind words affirm our efforts.

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Great sound!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is remarkable. The way the sound comes from the screen enhances the hearing. Remote is easy to use.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MatthewT, thank you so much for that incredible review of your new BRAVIA 8–we're absolutely thrilled to hear that you find the picture quality remarkable!

      We're also especially glad to hear you're experiencing the immersive sound directly from the built-in speakers and you find the remote easy to use.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Love it

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Quality is phenomenal, as to be expected with most Sony products. Sound is great too.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jordan, thanks for sharing your wonderful experience with the Sony - 77" Class BRAVIA 8! We are delighted to hear you're loving the astonishing picture quality and dazzling colors of your new TV. Our 3D Surround Upscaling creates virtual surround sound from above and the sides using just the TV speakers, delivering a unique and theater-like experience. Thank you for choosing Sony! Best regards, -Dominick Sony_US

  • Sony 77

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good picture just a lil in the dark side but overall happy

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your feedback, ManuelD.

      We are so pleased to hear that you are happy with the picture quality of your K-77XR80 television. We designed this TV to provide a premium and immersive viewing experience, and it's wonderful to know that you are enjoying it.

      We also understand your comment about the picture being a little dark. We want to help you get the best possible viewing experience. We recommend exploring the picture settings in your TV's menu. Adjusting the brightness, contrast, or the "Picture Mode" (such as switching to "Vivid" or "Standard") can often help to create a brighter image that better suits your preferences.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Great Purchase

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent picture: the 4k blu-rays are clearer than they have ever been - bright, clear absolutely beautiful - best TV I have ever owned

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi THOR,

      Awesome! We're glad to hear that you like the clear picture quality of the TV. Thank you for choosing Sony!

      -David Sony_US

  • Awesone picture!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have 77 inch version. Colors and picture out of box are awesome prior to calibration. Not the easiest TV to set up using a google account. If you do not have a google account you will need to obtain one. So far love it!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesR,

      Thanks for sharing your 5-star review and experience with the BRAVIA 8 TV. We're glad that you like the picture quality of the TV. Your feedback about the Google software is greatly appreciated. Using a Google account is needed to fully utilize the capabilities of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Bravia Experience

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good unit even though it is an open box. Geek Squad set it up and it is working fine

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MichelleL,

      Thank you for choosing Sony!

      It’s fantastic to know that you’re enjoying your K77XR80 TV! We’re delighted to hear that Geek Squad was able to set it up for you and that everything is working perfectly. Thank you for sharing your experience with us!

      Best regards,
      -Fred Sony_US

  • Sweet deal

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Big screen, clear picture. I love that I can talk to the tv to change to eg: netflix. Love it!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cindi, we are delighted to hear you like the beautiful picture quality and the smart features of the Sony - Bravia 8! It's wonderful to know that it is making your life easier thanks to the Google assistant, we really hope this continues to be an enjoyable experience for you. Thank you for choosing Sony! Regards, -Dominick Sony_US

  • Best Purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought the 77" Bravia 8 while on sale for Black Friday. Awesome for watching games and ps5. The sound it produces is exceptional even without a soundbar.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GarrettL,

      Amazing! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • OLED is King

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After 2 failed broken LG Mini LED TVs I chose this Sony OLED & so happy I did! Great picture, OLED is so much further ahead of mini LED and quality is much better & more refined. Thanks Sony!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HelloWorld,

      You made the right choice upgrading to the Sony BRAVIA 8! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Beautifully clear picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is so clear and so perfect putting above our fireplace mantle. The geek squad did an outstanding job installing the TV and Sony is the best!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, Trix! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • DCS TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Bravia one of the best TV's ever great picture quality and refresh rate, also get the Sony sound system with great system

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Douglas11,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV and how it works well with your home entertainment setup. Thank you for choosing Sony!

      -Ralph Sony_US

  • Picture perfect!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Easy to install and connect. Picture perfect.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Disappointed,

      We're so glad to hear that. Thank you for sharing your 5-star review and letting us know how much you appreciate the easy installation and connectivity of your Sony BRAVIA TV. It’s wonderful that the picture clarity stands out as truly perfect—the vibrant visuals and user-friendly setup are designed to make every moment enjoyable right from the start.

      Thank you for choosing Sony—wishing you a fantastic day!
      DiegoV. Sony_US

  • 77in of depth and beauty

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture! Flawless connection and a lightweight construction make this a wonderful buy for the price

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesC, we are thrilled to hear that you are enjoying your Sony - 77" Class BRAVIA 8! This TV is well-known for delivering an astonishing picture quality with deep blacks and rich colors, its design makes it super easy to set up as well. We hope this purchase continues to deliver great value to you and we really thank you for choosing Sony. Best regards, - Dominick Sony_US

  • Buy this TV.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has performed almost flawlessly for me. The picture is amazing and the quality is superb. I highly recommend it.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend

  • New Sony OLED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture!! The picture clarity is like you are right there in the scene. Absolutely beautiful!!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for your wonderful feedback, Steve! It's a truly pleasure to hear that you're enjoying your Sony K77XR80 and that the picture clarity makes you feel like you're right there in the scene. The XR80 series is designed for precisely this kind of immersive experience, with advanced features such as Reality Creation and Super Resolution processing that analyze and enhance video details in real time, bringing out sharpness and clarity in every frame. Technologies like high dynamic range (HDR) tone mapping and advanced contrast enhancers further optimize color, brightness, and contrast to deliver absolutely beautiful and lifelike images. Your appreciation motivates us to keep delivering outstanding picture quality for every viewing moment.

      Thank you again for choosing Sony. We look forward to supporting you in the future and hope you continue to enjoy your TV for years to come.

      Best regards,
      Gus
      Sony Social Media Team Sony_US

Page 15, Showing 281-300 of 605 reviews
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