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Customer Ratings & Reviews

  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV™ brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET L . XMEN Disney+ I - - mr.& mrs smrth - MASTERS AIR AR aen I - - Your epps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
10314433
Your price for this item is $2,198.00
The comparable value price is $3,199.99

Customer reviews

Rating 4.7 out of 5 stars with 561 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

93%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 19 Showing 361-380 of 561 reviews

  • Great tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv. Insanely sharp picture! My only complaint is how many apps I had to download to get it up and running with google tv.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris,

      Thanks for sharing your 5-star review and experience with the BRAVIA 8. We're glad that you like the picture quality of the TV. Your feedback about the Google software is greatly appreciated. Thank you for choosing Sony!

      -Ralph Sony_US

  • Great service- great television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tevin Morales did a great job in describing all the different television models. I never once felt pressured or like he was guiding me toward a particular model. He has a very pleasant, respectful and engaging demeanor. My Sony is awesome!!! I couldn’t be more pleased with this purchase.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend

  • Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I considered this TV and another brand. My wife love Sony so when it came to me purchasing a flat screen for my living room it was a no brainer. The clarity on this television is unbelievable! I agree that Sony is the best!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for sharing your experience and for choosing Sony for your home, pasquale21! We're thrilled to hear that you and your wife love your new k77xr80 TV, and that its incredible clarity has made a real impression in your living room.

      We design our TVs with families like yours in mind—ensuring vibrant picture quality, powerful processing, and an immersive viewing experience. Your loyalty and trust in Sony mean a lot to us, and we’re honored to be part of your entertainment setup.

      If you have any questions down the road or would like tips to get the most from your new TV, we're always here to help. Enjoy every moment, and thank you again for being part of the Sony family!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Very pleased!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV! Great picture, very smart and easy to setup.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jessy,

      Amazing! We're thrilled that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony Bravia 8

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great resolution, colors, and overall image. Apps are easy to set up with Google account and many features above competitor brands.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CHC2024,

      Amazing! We're thrilled that you like the picture quality, supported apps, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Cant go wrong wit this one!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV i ever bought..Sony OLED is just different. Well worth th money for me..only thing i hate is tht it didnt come bigger then a ‘77

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Justin,

      Thank you for choosing Sony!

      It brings us great joy to hear that your K77XR80 OLED TV is the best you’ve ever bought and that you find it well worth the investment. We understand your wish for an even larger size, and we’re glad the 77” still delivers an exceptional experience for you.

      Best regards,
      -Fred Sony_US

  • Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great item, crisp picture and colors. The tv is thin with a small bezel and really draws yhe eye with the sleek design

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris,

      Amazing! We're thrilled that you like the picture quality and design of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Mr R V

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have been pleased with the picture and operation of my Sony TV

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RollandV,

      Perfect! We're thrilled that you like the picture quality and functionality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Great sports watching.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Enjoying watching sports on 77 inch screen.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonF,

      Thank you for choosing Sony!

      We're excited to hear that you're enjoying the great picture on your K77XR80 TV and that watching sports on the 77-inch screen is a real pleasure. It’s wonderful to know our product is enhancing your viewing experience—thank you for sharing!

      Best regards,
      -Fred Sony_US

  • Big TV experience

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Video quality and clarity is excellence. Sound bar bundle provided enjoyable audio experience. Smart feature is easy to use.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Normal, Thank you for the positive review! We're glad you appreciate the excellent video quality and clarity, intuitive smart TV features, and great audio experience when paired with a soundbar. Thanks for choosing Sony! -Sam Sony_US

  • Sony super sharp

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to set up……..awesome television.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertR, Awesome! Thank you for your 5-star review of the K77XR80 (BRAVIA 8)! We're thrilled you love the picture quality and found the setup easy. Thank you for choosing Sony! - Romeo Sony_US

  • VERY PLEASED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Fantastic picture. Best Buy did a great job of hanging the tv

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BillM,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Love it.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding picture quality with superior brightness. Highly recommended.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GTech,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv experience. Picture quality is far better than any other tv I’ve owned.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bbuy,

      Awesome! Thank you for the purchase and we're happy to hear that you like the picture quality of your new Sony television. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Horrible set-up but beautiful picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is absolutely outstanding. No setup directions really made this a horrible experience to set up. No real option NOT to have Google run its internet/streaming services either. No direction whatsoever on how to assign the inputs - and they MUST be assigned. Constant trial and error on button mashing. Interface or menu on tv is completely Unintuitive. Replacing the cable box started the process all over again. Great TV but not fun to try and set-up with your system. God help you if the product you are attaching to it is not Sony.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi kamikaze31,

      We’re sorry to hear that you’ve experienced issues with your BRAVIA 8 OLED, but we truly appreciate your patience and understanding. We recommend reaching out to our product support team via phone call at 239-245-6354 or chat through this link: https://us.esupport.sony.com/support/s/support-contact?language=en_US Hours of Operation: Monday - Friday 9:00 am - 9:00 pm ET Saturday - Sunday 10:00 am - 8:00 pm ET , and our team will be happy to help!
      Best,
      Maria Sony_US

  • Great TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great tv. Sony always delivers with their tvs. The major pro compared to other Oleds at this price is the software. They run on android software so it is easy to find all apps. Coming from the Sony A8g this is a major upgrade. Another great thing is that Sony still brings updates to the older TVs. My older A8g just got the update where the UI looks just like the new Bravia 8.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alec,

      You made the right choice upgrading to the Sony BRAVIA 8 TV! We're glad that you are enjoying the Google software of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony oled TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the picture quality on my new Sony 77" oled TV. And the buying experience at Best Buy was top notch, as usual.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BarryJ, Thank you for sharing your positive experience with the Sony 77" Bravia 8 OLED TV! We're thrilled to hear that you love the picture quality and that your buying experience at Best Buy was top-notch. Your feedback is greatly appreciated! -Sam Sony_US

  • Sony Bravia TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My Sony TV was just delivered today. So far I'm very satisfied with my purchase. it's replacing a 46" Sony that is 14 years old. So it seems a big upgrade.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrendaG,

      Thank you for your wonderful 5-star review! We feel privileged to hear that you're very satisfied with your new 77-inch BRAVIA 8 TV.

      It's amazing to hear that you've been a loyal Sony customer for 14 years—that speaks volumes about the trust you have in our products. We're confident that your new TV will provide you with an incredible and lasting upgrade, offering a truly cinematic experience with its stunning picture and large screen.

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, sound is OK, menu system good, I like it better than the Samsung units

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottG, thank you for sharing your great experience! We're honored to hear that you've been enjoying the astonishing picture quality and the user-friendly interface and menu of the Sony - 77" Class BRAVIA 8. With the addition of Dolby Vision and Dolby Atmos you can create a truly cinematic atmosphere at home! Thank you for choosing Sony. Regards, -Dominick Sony_US

  • Spanky

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    it’s a great tv I never had a oiled tv best picture I have ever seen I recommend geek squad did a great job installing

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelU,

      You made the right choice with the Sony BRAVIA 8! We're thrilled that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

Page 19, Showing 361-380 of 561 reviews
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