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Customer Ratings & Reviews

  • SONY OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV™ brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET L . XMEN Disney+ I - - mr.& mrs smrth - MASTERS AIR AR aen I - - Your epps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
10314433
Your price for this item is $2,998.00
The comparable value price is $3,199.99

Customer reviews

Rating 4.7 out of 5 stars with 545 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

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Cons mentioned filter

93%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 545 reviews

  • Must Buy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Insane color depth, truly blows other TVs out of the water. I paired this with my Bravia 9 soundbar, which uniquely works with the Sony tv speakers to create a greater audio experience.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffreyI,

      That is a spectacular setup! We are delighted that you find the 77" BRAVIA 8 OLED has insane color depth (thanks to its self-lit pixels and XR Triluminos Pro) that "truly blows other TVs out of the water." Even better, you've unlocked the ultimate audio experience by pairing it with the BRAVIA Theater Bar 9 using Acoustic Center Sync—a feature that merges the TV's speakers with the soundbar for a perfectly localized, seamless center channel. Enjoy the cinematic immersion! Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Beautiful picture!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, sound. Very detailed color variation.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great, Thank you so much for the 5-star review! We're delighted to hear that you are enjoying the amazing sound and beautiful picture quality of your new Sony BRAVIA 8 TV. Thank you for choosing Sony! -Maria Sony_US

  • Stunning TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the Sony 65" A80J back in 2021 and love it. I'm a google guy and appreciate google OS. Have another non oled sony in the gym and always wanted the 77". Got this on sale and I love it. Amaizing upgrade from 65", that one will replace the 65" UHD in the livingroom. Highly recommend this TV, it is stunning

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RMAlexVA, You've made an excellent choice! It's great to know that the upgrade to the 77" model has been a stunning addition to your living room. Your recommendation means a lot to us, and we're delighted that you're enjoying the enhanced viewing experience. Thanks for choosing Sony! -Sam Sony_US

  • Love this Bravia

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this Sony Bravia 8. Everything I expected and more!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottD,

      We’re so happy to hear that you love your new BRAVIA 8 TV! It’s fantastic to know that it's living up to your high expectations. We put a lot of work into the display technology, and we're thrilled that you're enjoying the incredible picture quality and vibrant colors.

      Thanks for choosing Sony, have a cinematic day!
      DiegoV Sony_US

  • Miss Bo

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The pictures were very rich with beautiful colors. Much better than the Samsung.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the wonderful review, Boselaw!

      We are absolutely thrilled to hear how much you are enjoying the picture on your K-77XR80 television!

      It is incredibly rewarding to know that you are seeing rich, beautiful colors and that the display is delivering the premium viewing experience you expect from Sony.

      We appreciate you choosing Sony to bring your entertainment to life!

      Best regards,Gus, Sony Social Media Team sony-global

  • Best tv

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best TV I have bought in a long time. The quality just everything about it it's unbelievable

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Good,

      That's absolutely fantastic to hear! We're thrilled that the K77XR80 has made such a strong impression on you. "Unbelievable quality" is exactly what we aim for with our BRAVIA OLED TVs.

      The K77XR80, with its Cognitive Processor XR™ and OLED panel, is designed to deliver truly immersive visuals with incredible contrast, vibrant colors, and stunning detail, making every scene come to life. We're so glad you're experiencing the full potential of this technology.

      Thank you for your 5-star review and thank for choosing Sony! It truly means a lot to us that you're so happy with your new Sony TV. Enjoy your viewing experience!
      DiegoV Sony_US

  • Great looking tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded my old Bravia to the 2024 model and it looks great! Colors and brightness supersedes my previous tv. Definitely recommend.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IkeA, congratulations on your upgrade! It is fantastic to hear you're loving the astonishing picture quality with rich colors and superior brightness of the Sony - 77" Class BRAVIA 8! We really appreciate your support and loyalty. Thank you so much for choosing Sony and enjoy your new TV! Regards, -Dominick Sony_US

  • If I could buy it again. I would.

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The most vibrant dark colors, chirps whites. I didn’t even know my eyes could process that many pixels. It’s just simply gorgeous

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Greatgift, thank you for the incredible 5-star review! We're immensely pleased to hear how much you're loving your new Sony - BRAVIA 8. The way you described those vibrant darks and crisp whites is exactly what we aim for, breathtaking contrast, stunning clarity, and a picture so sharp it feels unreal. Knowing you'd buy it again means a lot us. Thank you for choosing Sony and enjoy every gorgeous pixel! Best regards, -Dominick Sony_US

  • SONY Bravia 8

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing .. great picture in any lighting. It is a clean crisp picture without any noticable blurr. I am 100 percent satisfied with this purchase!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlanA, thank you so much for your fantastic review! We are truly heartened to learn you're enjoying the clean, crisp picture quality of your Sony - Bravia 8, no matter the lighting. Knowing that you're 100% satisfied with your purchase truly means a lot to us. Thank you for choosing Sony and we hope this TV continues to impress you every time you watch! Regards, -Dominick Sony_US

  • Amazing for gaming and movies.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv especially paired with the ps5 pro! I watch a lot of sports too and the picture quality is unmatched.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alpham4le

      Thanks for the five-stars rating!

      We're thrilled to hear you're loving your BRAVIA 8, especially when paired with your PS5 Pro thanks to it's Auto HDR Tone Mapping and Auto Genre Picture Mode that optimizes picture quality for gaming and streaming!

      It's also great that the outstanding picture quality is enhancing your sports viewing.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Luxurious and reliable

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was the greatest tv I have ever had I really recommend it to buy high quality picture and sound and very good at gaming if you want reliable and luxurious tv at the same time this is the one you have to buy.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NawidF,

      That's wonderful to hear! We are thrilled that the 77" BRAVIA 8 OLED has exceeded your expectations with its high-quality picture, luxurious design, and excellent gaming performance. We designed it to be a reliable centerpiece for all your entertainment.

      Thanks for choosing Sony. Best regards, Eliab sony-global

  • Sony is the best.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia 8 is the real deal beautiful pitcher fast motion sports is just unbelievable the pitcher quality is the best I have had lg c4 returned it for the Sony much better television thank you Best Buy and Sony one happy customer.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BigRon,

      You made the right choice with the Sony BRAVIA 8! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Excellent sound quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I waited and purchased the product, i was fully satisfied, I likes the picture quality and sound especially thats out of the box. Only bit compromise on brightness but i do know of oled. That's okay .. i will recommend the product

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Srini,

      Thanks for sharing your review and experience with the BRAVIA 8. We're glad that you like the sound and picture quality of the TV. Your feedback about its brightness is also appreciated. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony OLED 77in

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great purchase, fast delivery, fantastic picture! Highly recommended..

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NicholasV,

      We are delighted to hear that you are enjoying the fantastic picture quality of your new BRAVIA 8! It is wonderful to know that the delivery was fast and that you are already happy to recommend it to others.

      Thank you for making Sony part of your daily viewing.

      Regards,
      Dominick Sony_US

  • Quality and innovation

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv at the market rn. Sony it is! You need to remember that. Quality in all areas. More expensive but worth it.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend

  • Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture !!! Real life looking picture! Love the size of the screen.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JR1961, thank you for the five stars. We feel privileged to know that you're enjoying the BRAVIA 8 lifelike vibrant colors and high definition screen! Thank you for choosing Sony. Sincerely -Jenn. Sony_US

  • I love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Great color. I love it. I have always liked Sony TVs and this one definitely does not let me down.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend

  • Sony no baloney

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony by far has the best picture quality the whites whites, the blackest blacks you don’t need to do a thing and now the Bravia 8OLED has improved everything

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertP,
      Thank you for your fantastic review! We're thrilled to hear that you're enjoying the exceptional picture quality of your BRAVIA 8 OLED, with its rich contrast and vibrant colors.
      Thank you for choosing Sony! -Maria Sony_US

  • My living room 77” Bravia 8 Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sleek TV set, perfect definition, more perfect size for a living room or a family room. It is far beyond the best 4K TV set I have purchased yet in Best Buy!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AppleW,

      That's wonderful feedback! We are delighted to hear the BRAVIA 8 has set a new standard for your home viewing, earning the title of the best 4K TV you have purchased at Best Buy. It is fantastic that you appreciate the sleek design and its perfect fit for your living or family room, as the Slim One Slate concept is made to blend beautifully into any space.

      Thank you for your amazing 5-star review and for choosing Sony!

      Regards,
      Dominick Sony_US

  • Worth the money

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture clarity and sound. I will be getting another one for my bedroom.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, AnoopM,

      Thanks for the review and the 5-stars rating! It is amazing to hear how much you are loving your Sony BRAVIA TV! With a fantastic 4K resolution screen and over 8 million self-lit pixels that are precisely controlled to produce pure black with high brightness, we are sure you'll enjoy watching your favorite movies at the best resolution possible!

      Thank you for choosing Sony, have an amazing day!
      -DiegoV Sony_US

Page 2, Showing 21-40 of 545 reviews
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