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Customer Ratings & Reviews

  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV™ brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET L . XMEN Disney+ I - - mr.& mrs smrth - MASTERS AIR AR aen I - - Your epps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
10314433
Your price for this item is $2,198.00
The comparable value price is $3,199.99

Customer reviews

Rating 4.7 out of 5 stars with 561 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

93%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 26 Showing 501-520 of 561 reviews

  • Sony Bravia 8

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and resolution is amazing don’t bravia 89

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveV,
      Thank you for sharing your thoughts on the Sony BRAVIA 8 TV! We're thrilled to hear you're enjoying the stunning resolution and overall performance. It’s great to know it met your expectations. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • NEW TV!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The salesman was extremely helpful in helping us decide what kind of TV we needed. We absolutely love our new TV.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MelissaE, Fantastic! You've certainly made a great choice! We're happy to hear that you love your BRAVIA 8 and you're satisfied with the superb service of Best Buy. Thank you so much for the perfect star review and for choosing the best brand, Sony! - Romeo Sony_US

  • Terrible services

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am extremely disappointed with the recent installation experience at my home. The installation team was unprofessional, disrespectful, and made my wife feel unsafe while I was not home. That alone is completely unacceptable. When I tried speaking with one of the installers over the phone, he repeatedly interrupted me and dismissed my concerns, stating he had “been doing this for 20 years.” He then confronted my wife with, “Do you know what I do? No, you don’t,” which was inappropriate, intimidating, and completely unprofessional. No customer should ever feel unsafe or disrespected in their own home—especially by a company they trusted to provide a professional service. Given this experience, I expect some form of compensation or resolution from Best Buy. If this is not addressed promptly, I will be returning the TV and all accompanying accessories.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend

  • Happy Customer

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent service from sales thru installation with the Geek Squad. Very happy with the whole process

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasD,

      Great! We're glad that you were assisted professionally. You will definitely enjoy this amazing TV! Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best quality.. and the size is give you a theater vibes at home

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DivyaG,

      Perfect! We're thrilled that you like the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was a gift for my father in law. He loves his new tv.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Solman94,
      Thank you for sharing your feedback! We’re so happy to hear that your father-in-law loves his new Sony BRAVIA 8 TV. It’s wonderful that this gift was such a hit!
      Thank you for choosing Sony, and we hope it continues to provide amazing viewing experiences! -Maria Sony_US

  • Purchase

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy quick drop off by Best Buy as always good customer car

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Vnyr, Thank you for your wonderful feedback! We are thrilled to know that you are satisfied with your purchase. We sincerely appreciate your perfect five-star review and your choice of Sony. - Romeo Sony_US

  • BRAVIA 8

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    GREAT purchase, one of the best TVs I've ever bought. Totally worth the price

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AntonioP, Thank you for the 5 stars, and congratulations on your great purchase! We're thrilled to hear that you consider your new Sony BRAVIA 8 TV one of the best you’ve ever bought. With the XR Processor intelligently enhancing every scene by boosting color, contrast, and clarity in real-time, it’s indeed a worthy choice. Thank you for choosing Sony, and we hope you enjoy many more best viewing experiences with your new Sony TV! -Maria Sony_US

  • TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with how I was treated, price and installation

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnH, Thank you for sharing your outstanding shopping experience with us. We are delighted to hear that the installation of your new BRAVIA 8 OLED 4K Ultra HD Smart Google TV went smoothly and that you are enjoying its features and capabilities. It's great to know that you were assisted professionally. We always strive to deliver the best picture and sound quality with our TVs. Thank you for choosing Sony! -Jess Sony_US

  • Great picture quality, great operating system

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Switched to sony from LG and Samsung, never going back.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nick,

      You made the right choice upgrading to the Sony BRAVIA 8! We're glad that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • A Great Buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice and no regrets! I have to put more words.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KyleG,

      You made the right choice! We're glad that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Not Happy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We like the TV But wished we had purchased anywhere else but Best Buy Very poor customer service both in store on phone and installation.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DianeD, Thanks for sharing your experience. While we're glad you like your new TV, we're sad to hear that you haven't got the best service from your dealer. You may reach out to our support team should you need assistance. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv no complaints …………………………………………………………………….

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mantilla,

      Awesome! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Best tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new tv best purchase Thanks to the Best Buy adviser

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BereniceP,

      You made the right choice! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Love the TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Thomas Ford was great. TV is amazing and all is good! Thanks

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimF, Thank you for the 5 stars! We're delighted to know that you are loving your amazing Sony BRAVIA 8 TV. Thank you for choosing Sony, and we hope you enjoy more incredible moments with your Sony TV! - Maria Sony_US

  • Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent service & product. I am very pleased with our purchase.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JNUN,

      You made the right choice! We're thrilled that you are enjoying the performance of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony Bravia 8

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, I love Sony and definitely recommend it to friends.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mikei,

      You made the right choice! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Disappointed

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV I guess, picture is not worth the difference I paid. Probably could have bought a TV with as good a picture for a lot less.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkB,
      Thanks so much for sharing your feedback about the BRAVIA 8. We're sorry to hear that the picture quality hasn’t quite matched up to your expectations.

      BRAVIA 8 is designed to deliver sharp images, vibrant color and smart features to make watching just about anything simple and enjoyable. That said, we know it’s important that you feel the value is there.

      If there’s anything we can help out with; tips to tweak the picture settings or more info about what might improve your viewing experience, our support team is always here for you. You can find their contact information here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thanks for considering Sony products. We truly appreciate you taking the time to let us know how you feel.
      Sincerely,
      Estefany Sony_US

  • Sony 77" OLED

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an excellent OLED TV with a great upscaling processor.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimE, Thank you for your positive feedback on our Bravia 8 OLED TV! We're thrilled to hear that you are enjoying the excellent picture quality and the great upscaling processor. Thanks for choosing Sony! -Sam Sony_US

  • Do not trust Best Buy

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have this TV now for 6 months and already Best Buy has been out three times to service it. The last guy had issues and during his time at my house, he started talking about how he felt the "mother board" was not working properly. Exactly one month after he left, my TV stopped working. I called Best Buy and did all the proper things on my part but the Geek Squad told me it is not their issue but Sony's and I need to call Sony. Sony now tells me my mother board is out and it could be months before they can repair it due to it being on back order. Who pays $4000 for a TV and sound bar and in 6 months have it go out and be told it could take months to repair? I was sold a defective TV, period.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello TonyN,

      Thank you for considering Sony products.

      We sincerely apologize for the frustration and inconvenience you’ve experienced with your K77XR80 TV and the service process. This is certainly not the experience we want for our customers.

      To assist us in gathering more information regarding this matter and to work together towards a solution, please reach out to us via email at socialsupport@am.sony.com. We kindly ask that you include the following details in your message:

      - Name:
      - BestBuy Username:
      - Model Number:
      - Description of the Issue:
      - Telephone Number:

      Thank you for your patience, and we look forward to assisting you further.

      Best regards,
      -Fred Sony_US

Page 26, Showing 501-520 of 561 reviews
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