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  • SONY OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV™ brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET L . XMEN Disney+ I - - mr.& mrs smrth - MASTERS AIR AR aen I - - Your epps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
10314433
Your price for this item is $2,198.00
The comparable value price is $3,199.99

Customer reviews

Rating 4.7 out of 5 stars with 533 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

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Cons mentioned filter

92%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 533 reviews

  • My best Sony ever

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have 3 Sony TV and this Bravia 8 is incredible with the soundbar 8 and sw5 sub

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidP, it's great to hear that you're enjoying your Sony TV setup!

      We're thrilled to know that your BRAVIA 8 is delivering an incredible experience, especially with the soundbar 8 and SW5 subwoofer. It's fantastic to hear such positive feedback about the K77XR80 model.

      Thank you for choosing Sony and for sharing your excellent review! Your satisfaction is our top priority, and we're delighted that our products are meeting your expectations. Enjoy your home entertainment setup!

      Gus Sony_US

  • Showtime

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gotta have a Sony ..completed my TV room...all set for movie nights and sports games

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend

  • Sony 77”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is amazing! Feels like looking through a window!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonaldW,

      Thank you so much for your kind words! We’re thrilled to hear that you’re enjoying the picture quality of our Sony TV. It’s wonderful to know that it feels like you’re looking through a window!
      With the K-77XR80 you can enjoy brilliant pictures and pure black OLED.

      Enjoy your viewing experience!
      Warm regards,
      - Stephanie Sony_US

  • 77 inch sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and color clarity very pleased with this purchase.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ArthurW, thank your this excellent review! We're delighted to hear that you're satisfied with the exceptional picture quality of the BRAVIA 8. Thank you for choosing Sony! Regards, Jenn. Sony_US

  • Sony bravia oled 4k k77xr80

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Sound.very detailed color variation.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JeanV, thank you for the five-star rating! We're delighted to hear you're enjoying the BRAVIA 8 exceptional picture and sound quality. Thank you for choosing Sony! Best regards, -Jenn. Sony_US

  • Bravia 8 is amazing TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great pictures and sound. Good quality , The best TV

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Juanfra5000, thanks for taking the time to share your 5-star review of the BRAVIA 8!

      It brings us great satisfaction to hear you're experiencing great picture/ and sound quality. We really appreciate that you've called it "The best TV", we're so glad you're enjoying it!

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Best purchase

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The pictures is so beautiful and lifelike. The 4K quality is key!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ArethaT,
      Thank you for your wonderful feedback! It brings us great joy to hear that you’re impressed with the beautiful and lifelike picture quality of the K-77XR80.

      The 4K resolution really brings every detail to life, delivering stunning clarity and vibrant colors. Combined with advanced features like HDR support and smart TV capabilities, it’s designed to give you an immersive viewing experience every time.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Great job Matthew

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Matthew the tech expert at best buy in Selma did a great job of explaining to me the differences between 3 OLED tvs. So i purchased the Sony from his advice.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonaldS,

      You made the right choice! You will definitely enjoy the Sony BRAVIA 8 TV! It's great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Awesome TV, works well in my bright living room.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV, works well in my bright living room. Very clear picture.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RobC, thank you for sharing your experience with the BRAVIA 8! We're delighted to hear that the picture remains clear and vivid, even in a well-lit room. Its light-sensor is built to adapt to real-world conditions like yours, and it's great to know it's delivering the vibrant and crisp image expected! Thank you for choosing Sony. Best regards, –Jenn. Sony_US

  • Best tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s an amazing tv. Extremely high quality. Operating system works flawlessly. Picture is realistic and high HD. Couldn’t be happier.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BSav, Thank you for sharing your experience with us! We're glad you're enjoying your Sony BRAVIA 8 TV, and that you find it's overall quality amazing. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Oled no issues. I do suggest researching the best settings for the enviornment you have it set up in.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CalebM, Fantastic! We're delighted to learn that you are pleased with the outstanding performance of your BRAVIA 8! Thank you for your perfect five-star review, and for choosing Sony. - Romeo Sony_US

  • OLED SONY TV IS AWESOME

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Best I ever had. Black color is deep.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GlennM,

      Great! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • 10/10 Beautiful

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I’ve ever owned! Picture is super-crisp and bright, and the quality is second to none.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jmanc,

      Great! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Best TV... Great Price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best tv ever. I love how it has a calibrated mode for Amazon Prime and Netflix. My PS5 has never looked better.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jackson,

      You made the right choice with the Sony BRAVIA 8! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Worth every penny

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful tv, crystal clear, easy to set up, worth buying

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HollyF,

      Perfect! We're thrilled that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony is worth it!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Although the Samsung was equally intriguing the Sony was ultimately a better option especially considering the price difference!! Also If looking to get any new TV you should budget in a sound bar for the full experience!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your thoughts and for recommending the Sony K77XR80, LukeS! We're glad to hear you found it to be the better option, especially considering the great value it offers compared to other brands.

      For the best TV experience, you're absolutely right about the impact of a soundbar. Adding a soundbar or home theater system can significantly enhance your viewing by providing richer, more immersive audio. The K77XR80 supports a range of audio solutions, including Sony’s own soundbars (like the HT-A7000, HT-A5000, HT-A3000, and HT-A9 series) as well as other compatible brands. Connecting via HDMI ARC or optical cable generally provides the best results—just ensure you update your devices to the latest software for optimal performance. If you ever need guidance on compatibility or setup, our support resources are always available to help.

      Thank you again for your recommendation—enjoy your Sony TV and the upgraded sound experience!
      Thanks for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Best clear quality picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality, absolutely no glare. Love the thin black edging.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user452128,

      Perfect! We're thrilled that you like the picture quality and design of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Tv Sony beavia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good TV, I recommend it, very good sound and image

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VictorG,

      Great! We're thrilled that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Apple TV users

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I would prefer a TV without the “Google” programming embedded. I don’t use Google and I like to go strictly through Apple TV. It would be helpful to have a toggle switch to shut off Google altogether. - The TV comes with an unpleasant and distracting voice announcement feature turned on - the TV should arrive with this feature turned off. - The default sound output has no way to switch to my sound system permanently but rather only allows a “ temporary” setting to use the sound system. The built-in TV sound is poor.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Charles,
      Thank you for sharing your feedback! We understand your concerns regarding the Google features and sound settings on your TV.
      Google Setup: You do have the option to perform a basic setup without logging into a Google account. This allows you to bypass the Google integration if you prefer to use only your Apple TV.
      Talkback Feature: The voice announcement you mentioned (Talkback) can easily be turned off. Here are the steps:
      Press the Quick Settings button on your remote, select Settings > System > Accessibility > Talkback.
      Then, switch it OFF and press Enter. You can refer to this guide for a detailed walkthrough.
      Sound Output: To address your sound system issue, please ensure that you’re using a wired connection to your sound system. If the connection is wireless or temporary, the TV may default to its built-in speakers. Once connected via HDMI ARC or Optical cable, you should be able to use your sound system as the permanent audio output. Ensure that the audio output settings on your TV are set to use the audio system. You can find this in the TV settings under Display & Sound > Audio output > Speakers > Audio system.
      Built-in TV sound: You can customize your TV’s audio settings, including sound quality and sound modes, to fit your preferences by following the steps in this link: https://www.sony.com/electronics/support/articles/00302857?utm_source
      For further assistance with your TV, you may reach out to our team directly through the official Sony support website https://us.esupport.sony.com/support/s/service?language=en_US
      We hope this information improves your viewing experience. Thank you for choosing Sony! -Maria Sony_US

  • Great TV, reasonable price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It appears I've chosen a good model for my new tv. The salesman was very helpful. The color and definition are amazing, and the price was reasonable.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertE,
      Thank you for sharing your experience with the K77XR80 TV! We're thrilled to hear that you're enjoying the stunning color and definition it offers.
      With our K77XR80 you can enjoy brilliant pictures and stunning detail of OLED for astonishing texture and realism.

      Thank you for choosing Sony!
      Best regards,
      - Stephanie Sony_US

Page 3, Showing 41-60 of 533 reviews
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