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Customer Ratings & Reviews

  • SONY OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV™ brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET L . XMEN Disney+ I - - mr.& mrs smrth - MASTERS AIR AR aen I - - Your epps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
10314433
Your price for this item is $2,998.00
The comparable value price is $3,199.99

Customer reviews

Rating 4.7 out of 5 stars with 545 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 7 Showing 121-140 of 545 reviews

  • Another great TV from Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony Bravia 77" Bravia 8 OLED TV is everything I was looking for when my 65" Samsung started going bad. Beautiful picture, Great OTA Tuner, Very good sound(for tv speakers). Football and Hockey games look amazing on this TV. It took a little adjusting to make the picture a little brighter, but worth it. I recommend turning off the ambient light sensor. Made a big difference for the brightness. I would differently recommend this tv is you are on the fence.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pete,

      You made the right choice upgrading to the Sony BRAVIA 8! We're thrilled that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Great big screen OLED!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great big screen OLED. I got this to take the place of my older Sony OLED 65”. Good sound, and great picture quality that you expect from an OLED. Good menu and operating system. I love that Sony makes the different placement options for the pedestals. I enjoy having the gaming picture option for watching/playing my game systems.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnnyQuest247, thank you for your positive review!

      We're thrilled to hear that our OLED TV met your expectations by delivering great sound and picture quality, along with a user-friendly menu and operating system.

      It's wonderful to know that you appreciate the flexibility provided by the different pedestal placement options and that the gaming picture mode enhances your gaming experience. We strive to incorporate features that offer both versatility and superior performance for our customers.

      Enjoy your new OLED TV, and thank you for choosing Sony!
      Gus Sony_US

  • Excellent Customer Service

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had a wonderful experience purchasing our tv. Our salesman was friendly, very knowledgeable and nice. He went out of his way to help us. Our So y TV has beautiful colors and the details are very clear. Happy customer.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ZaidaP,

      Thank you for choosing Sony!

      We're immensely pleased to hear you had such a wonderful experience purchasing your K77XR80 TV! It's truly rewarding to know the Best Buy salesman was friendly, very knowledgeable, and nice. And, of course, we're thrilled that your Sony TV delivers beautiful colors and very clear details.

      Best regards,
      -Fred Sony_US

  • Awesome TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the colors, it is nice that we can have our window open and there is no glare and it works great with the soundbar. We have owned SONY tv's for years and would not buy another one for the media room. It feels and sounds like a movie theatre.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VivianC,

      We are so happy to hear that your 77-inch BRAVIA 8 has become the centerpiece of your media room! It is wonderful to know that the OLED’s high-luminance panel and temperature sensor are effectively managing glare from your windows, allowing those rich, lifelike colors to really shine during the day. We are also glad that the integration with your soundbar is seamless; when paired together, features like Acoustic Center Sync and 360 Spatial Sound Mapping truly bring that authentic movie theater atmosphere home.


      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Best Electronics Store in Memphis!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went to the Memphis TN store on Poplar. Purchased a new TV. I soon after had a problem with a TV. The manager, Cam, bent over backwards to take care of me! Best retail manager I have ever dealt with. A real professional. Also, everyone I worked with at the store was super nice, and seemed to really love working there. Incredible experience!!! I'll never shop for electronics anywhere else. Customer for life...

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend

  • Best picture and sound

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this Sony Bravia 77” so much I bought a second one for my bedroom ! The picture is spectacular and the sound is fantastic.. no sound bar needed. You won’t regret spending the extra on this one.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PamelaN, we're absolutely delighted you love your Sony - BRAVIA 8 77" so much that you bought a second one, that truly makes our day! It's fantastic to hear you're experiencing the spectacular picture and enjoying the fantastic built-in sound that removes the need for a soundbar. We pour our passion into creating an entertainment experience that's worth investing in, and your feedback confirms just that. Thank you for choosing Sony! Regards, -Dominick Sony_US

  • Sony bravla8

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best perches I did, picture quality,sound, brightness everything is amazing and I love it

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HayatY,

      Perfect! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • What a TV !!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I did alot of researching on tv's from brands to led , oled , mini led and wow so much info out there but at the end of all of it was the Sony Bravia OLED 77" . It obviously is a bit pricier than most but the quality and picture on this thing is sooo worth it !! Hardly no edge at all and color is beautiful !

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Michael! We are delighted to see your wonderful 5-stars review! We are happy
      that you went with the Sony 77 Class BRAVIA 8 OLED TV after all the searching you've done. You won't regret about your choice. The BRAVIA 8 features OLED technology, providing superior picture quality with deeper blacks, vibrant colors, and enhanced contrast compared to LED TVs, in addition the native 120Hz panel ensures smooth and clear on-screen motion, enhancing the viewing experience for sports, action movies, and gaming. Thank you for choosing Sony this time! Regards. -Ismael Sony_US

  • Sony 77 inch TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great clarity and quality and definitely worth the extra money for an awesome picture.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Rick,

      Thank you for choosing Sony!

      We're excited to hear that the K77XR80 TV is delivering great clarity and quality for you. Your recognition of the value it brings means a lot, and we’re glad it’s enhancing your viewing experience. Thank you for sharing your positive feedback!

      Best regards,
      -Fred Sony_US

  • Great Purchase

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing. I love how quickly it turns on and the screen is perfect.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NoraY!
      Thanks so much for sharing your feedback on the K-77XR80 television!
      We are thrilled to hear that you think this TV is amazing! It brings us great satisfaction to hear you appreciate the quick start-up time and the perfect screen.

      The BRAVIA 8 is an incredible TV powered by our XR Processor, which intelligently enhances color, contrast and clarity in real-time. Since you love the screen, you’ll be thrilled with its OLED technology, which delivers perfect blacks and stunning brightness for unparalleled realism.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Great TV

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've owned this TV for around 5 months. So far, a great TV. Excellent picture and sound.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank You for the Great Review, YadiraF!
      We are so pleased to hear that your K-77XR80 has been a great TV over the last 5 months!

      It's fantastic to know that you are enjoying the excellent picture and sound quality. We engineered the XR80 series to deliver a truly immersive experience, and your feedback is a wonderful validation of that effort.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards, Gus, Sony Social Media Team sony-global

  • Lonesome Dove

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia 8 come to me with full of excitement and enjoyment that i have never experience before.I am at a lost for words to describe what entertainment this tv has provided me at the tip of my finger. My wife and I are very please for the new world this TV as giving us.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DonaldK, it makes us really happy to hear that the BRAVIA 8 OLED TV has brought such as an excitement and enjoyment to your life. This TV has the voice search via Google Assistant which lets you find content, control smart home devices, get answers to questions, and more using the TV remote making things easier to get. Please keep enjoying a new world of entertainment. Best regards, - Ismael Sony_US

  • Purchased a TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our TV. High quality, easy to operate. Enjoying the benefits of a smart TV.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RandyM,

      Great! We're glad that you like the picture quality, smart features, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • JoeJ93

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and color .Even old black and white movies look brand new

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeJ93,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Fantastic TV, worth every penny!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We wanted a bigger TV with a crystal clear picture and were not disappointed! The images on the screen are so crisp that it looks like they are in the room with you. We had a 65" 5-year-old Bravia TV and this one blows it out of the water! The built-in apps are most of the streaming services we use so we didn't have to add any. The only downside is the remote is smaller than our old one and it's easy to hit the wrong button when you have bigger fingers. All in all a great TV!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KarenR,

      You made the right choice with the Sony BRAVIA 8! We're glad that you like the size, picture quality, and supported apps of the TV. Your feedback about the remote is also appreciated. The remote is designed with simplified buttons for ease of use and advanced voice control. Thank you for choosing Sony!

      -Ralph Sony_US

  • Cannot go wrong with sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product great and accurate colors in sdr and even better in Hdr would highly recommend this tv very bright

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Recommend

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect picture and sounds, Really I enjoy movies in this TV

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamvelK,

      It is great to hear that you are thoroughly enjoying the perfect picture and sound of your Sony BRAVIA 8! We design our TVs with movie lovers like you in mind, so knowing it enhances your movie nights is the best compliment. Thank you for the 5-star review and for trusting Sony!

      Regards,
      Dominick Sony_US

  • Awesome TV and install.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an awesome TV. The colors are rich, deep and the contrast is crisp between all colors. Anything in HDR is incredible, you can see the finest details. It looks better than real life. I also had BestBuy do the delivery/setup/mounting and they did a great job. I had it mounted in a bookcase and they made sure it was centered and I was happy with everything before they left. I would definitely have them install another TV.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robert, Awesome! We are so glad to hear that you are happy with the picture quality of your new TV! Thank you so much for choosing Sony! -Carl Sony_US

  • BEST TV WE HAVE EVER OWNED

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV we have ever owned! We love watching movies together on this TV. The picture quality is amazing. Get this brand if you’re getting a new TV. MUST HAVE!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI BrittneeS,

      We are so happy that you're enjoying your new BRAVIA 8 OLED TV and that it's the best one you've ever owned. We put a lot of effort into making sure our TVs deliver an amazing picture quality for an immersive movie-watching experience, and we're thrilled that it's a must-have for you and your family.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Phenomenal picture quality, poor user experience

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Coming from an LG C1, the picture quality of this TV is top tier, when it's working. In the 2 weeks since I've purchased this TV, I've had several instances of the TV automatically restarting...in the middle of watching a show. This occurred when viewing via a connected device (Apple TV 4K 3rd Gen), an internal TV app (Prime Video), and via antenna. Picture quality is phenomenal, Sony Pictures Core is great, Prime Video calibration is fantastic. All of that means nothing if the software is limiting the viewing experience. Lately I've noticed a quick flash of the screen when changing in-between scenes. Maybe it's this model, not sure. Back to LG I go.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarvelMax,

      Thanks for sharing your review and experience with the BRAVIA 8. We're glad that you like the picture quality and supported apps of the TV. It's unfortunate that you are experiencing issues with the TV. For optimum performance, it is recommended to install the latest software version of the TV. Resetting the TV may also help resolve those issues. For more information, please refer to these links:

      https://www.sony.com/electronics/support/articles/00028577
      https://www.sony.com/electronics/support/articles/00159487

      Hope this helps. If still not resolved or you need further assistance, please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

Page 7, Showing 121-140 of 545 reviews
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