Customer Ratings & Reviews
- Model:
- K77XR80
- SKU:
- 10562593
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.7 out of 5 stars
OLED SONY TV IS AWESOME
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV. Best I ever had. Black color is deep.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GlennM,
Great! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!
-Ralph
Best TV... Great Price
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is the best tv ever. I love how it has a calibrated mode for Amazon Prime and Netflix. My PS5 has never looked better.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jackson,
You made the right choice with the Sony BRAVIA 8! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!
-Ralph
Worth every penny
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful tv, crystal clear, easy to set up, worth buying
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HollyF,
Perfect! We're thrilled that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!
-Ralph
Best clear quality picture
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture quality, absolutely no glare. Love the thin black edging.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi user452128,
Perfect! We're thrilled that you like the picture quality and design of the TV. Thank you for choosing Sony!
-Ralph
Sony is worth it!!
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Although the Samsung was equally intriguing the Sony was ultimately a better option especially considering the price difference!! Also If looking to get any new TV you should budget in a sound bar for the full experience!
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for sharing your thoughts and for recommending the Sony K77XR80, LukeS! We're glad to hear you found it to be the better option, especially considering the great value it offers compared to other brands.
For the best TV experience, you're absolutely right about the impact of a soundbar. Adding a soundbar or home theater system can significantly enhance your viewing by providing richer, more immersive audio. The K77XR80 supports a range of audio solutions, including Sony’s own soundbars (like the HT-A7000, HT-A5000, HT-A3000, and HT-A9 series) as well as other compatible brands. Connecting via HDMI ARC or optical cable generally provides the best results—just ensure you update your devices to the latest software for optimal performance. If you ever need guidance on compatibility or setup, our support resources are always available to help.
Thank you again for your recommendation—enjoy your Sony TV and the upgraded sound experience!
Thanks for choosing Sony!
Best regards,
Gus
Sony Social Media Team
Tv Sony beavia
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very good TV, I recommend it, very good sound and image
I would recommend this to a friendBrand response from SonyListens
Posted .Hi VictorG,
Great! We're thrilled that you like the sound and picture quality of the TV. Thank you for choosing Sony!
-Ralph
Apple TV users
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I would prefer a TV without the “Google” programming embedded. I don’t use Google and I like to go strictly through Apple TV. It would be helpful to have a toggle switch to shut off Google altogether. - The TV comes with an unpleasant and distracting voice announcement feature turned on - the TV should arrive with this feature turned off. - The default sound output has no way to switch to my sound system permanently but rather only allows a “ temporary” setting to use the sound system. The built-in TV sound is poor.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Charles,
Thank you for sharing your feedback! We understand your concerns regarding the Google features and sound settings on your TV.
Google Setup: You do have the option to perform a basic setup without logging into a Google account. This allows you to bypass the Google integration if you prefer to use only your Apple TV.
Talkback Feature: The voice announcement you mentioned (Talkback) can easily be turned off. Here are the steps:
Press the Quick Settings button on your remote, select Settings > System > Accessibility > Talkback.
Then, switch it OFF and press Enter. You can refer to this guide for a detailed walkthrough.
Sound Output: To address your sound system issue, please ensure that you’re using a wired connection to your sound system. If the connection is wireless or temporary, the TV may default to its built-in speakers. Once connected via HDMI ARC or Optical cable, you should be able to use your sound system as the permanent audio output. Ensure that the audio output settings on your TV are set to use the audio system. You can find this in the TV settings under Display & Sound > Audio output > Speakers > Audio system.
Built-in TV sound: You can customize your TV’s audio settings, including sound quality and sound modes, to fit your preferences by following the steps in this link: https://www.sony.com/electronics/support/articles/00302857?utm_source
For further assistance with your TV, you may reach out to our team directly through the official Sony support website https://us.esupport.sony.com/support/s/service?language=en_US
We hope this information improves your viewing experience. Thank you for choosing Sony! -Maria
Sony 77” Bravia 8
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love this TV! Great picture on my 77” Sony Bravia 8
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HowardB,
You made the right choice! We're glad that you like the size and picture quality of the TV. Thank you for choosing Sony!
-Ralph
Great TV, reasonable price
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.It appears I've chosen a good model for my new tv. The salesman was very helpful. The color and definition are amazing, and the price was reasonable.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RobertE,
Thank you for sharing your experience with the K77XR80 TV! We're thrilled to hear that you're enjoying the stunning color and definition it offers.
With our K77XR80 you can enjoy brilliant pictures and stunning detail of OLED for astonishing texture and realism.
Thank you for choosing Sony!
Best regards,
- Stephanie
Review
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very good quality picture and audio is also great.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RaghuK,
You made the right choice! We're glad that you like the sound and picture quality of the TV. Thank you for choosing Sony!
-Ralph
Sony Bravia 8 77inch
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Tv set up was easy and it looks great. The color contrast is amazing and picture looks phenomenal.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Brandon, we are ecstatic to learn you're enjoying the great picture quality of the Sony - 77" Class BRAVIA 8! The XR processor built into this TV intelligently enhances every scene in real-time boosting color, contrast, and clarity. Thank you for choosing Sony and enjoy your new TV! Regards, -Dominick
Sony Bravia 8
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Outstanding Tv! BestBuy made it easy for me to get this product. The only regret is that I wish I would’ve waited a month since it was reduced another $500
I would recommend this to a friendBrand response from SonyListens
Posted .Hi FranciscoB,
Thanks for sharing your 5-star review and experience with the BRAVIA 8. We're glad that you are enjoying the performance of the TV. Your purchase will be worth it! Thank you for choosing Sony!
-Ralph
Great TV!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV and lots of interesting channels available. Fit in well with my stereo system setup.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AndrewS, Thank you so much for the 5 stars! We're delighted to hear that you're enjoying your Sony BRAVIA 8 TV by watching through the available channels. It's also our pleasure that it fits very well with your setup. Thanks for choosing Sony! Enjoy! -Maria
New CC and TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I recently got a Best Buy CC and purchased a new TV. The prices was very easy and the people were very helpful. It was a great experience.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jethro40, Fabulous! We are thrilled to hear that you've got a great deal on your BRAVIA 8 and you're satisfied with the superb service of Best Buy. Thank you very much for sharing your exceptional shopping experience and for choosing Sony! - Romeo
An Unexpected Christmas Gift to Myself.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is addictive. A great way to reward myself.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ToxicJello,
You made the right choice! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!
-Ralph
Sony Bravia
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great television! Everything I expected, highly recommend!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AlexG,
Awesome! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!
-Ralph
Caution! Terrible screen uniformity
||Posted . Owned for 6 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Regret buying this TV. In light scenes the picture is amazing but oled is supposed to shine in dark scenes. Unfortunately there are vertical lines or banding that show up in dark scenes especially in panning scenes that are super distracting and completely take away from the picture. Looks like someone ran a paint brush down the screen in most dark scenes, it has terrible screen uniformity. Wish I hadn’t returned an LG C4 for this TV.
No, I would not recommend this to a friendLove Sony TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV offers stunning cinematic picture quality with deep blacks, vibrant colors, and excellent processing for natural images, making it great for movies in any light, but it's not the brightest OLED. It lacks some advanced picture settings, and has limited gaming features (only two HDMI 2.1 ports, no 4K@144Hz) But I still think with minor software update it can rub shoulders with the competitions. Great TV overall. Would highly recommned it at the price point.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Ochuzor,
Thank you for choosing Sony!
We’re honored to hear your positive feedback about the K77XR80 TV’s stunning picture quality and natural image processing. We also appreciate your kind words calling it a great TV overall and your strong recommendation at its price point. At the same time, we apologize for the limitations you experienced with brightness, advanced picture settings, and gaming features. Your thoughtful comments are invaluable, and we will share them with our team as we continue working to enhance our products.
Best regards,
-Fred
Great TV.
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The Sony 77" BRAVIA 8 OLED (2024) is a stunning premium TV that delivers an exceptional viewing experience, especially for anyone looking to create a true home-theater feel. Its OLED panel produces deep, perfect blacks, vibrant yet natural colors, and impressive contrast that makes movies and shows look incredibly lifelike. HDR content, including Dolby Vision, really stands out with bright highlights and detailed shadows, and Sony’s processing technology keeps motion smooth and clear without the soap-opera effect. Whether you're watching action scenes, sports, or cinematic films, the picture quality feels refined, sharp, and immersive from virtually any angle. Gamers will also appreciate what this TV brings to the table. With support for 4K at 120Hz, VRR, and low input lag, gameplay feels responsive and fluid. Fast-moving scenes stay crisp thanks to OLED’s near-instant response time, making it great for competitive titles as well as visually rich single-player games. While other brands may offer a few more gaming-specific features, the overall image quality on this screen is hard to beat for gaming sessions. Audio performance is surprisingly strong for a TV this thin. Sony’s Acoustic Surface Audio+ uses the screen itself to produce sound, which makes dialogue feel like it’s coming directly from the action on-screen rather than below the TV. It’s clean and clear enough for everyday viewing, though pairing it with a soundbar or home theater system will add more depth and punch for movie nights. The design itself is sleek, minimalist, and premium, and the Google TV interface is fast, intuitive, and packed with apps. Built-in Google Assistant, AirPlay, and HomeKit support make it easy to integrate into almost any smart home setup. The main drawbacks come down to price and the typical considerations that come with OLED technology. This is a high-end TV with a premium cost, and while it performs well in most lighting conditions, some brighter QD-OLED models can get slightly brighter in sun-filled rooms. Like all OLEDs, it’s also wise to be mindful of static images over long periods to avoid potential image retention, though this is less of a concern with modern protections in place. Overall, the Sony BRAVIA 8 OLED is a top-tier choice for anyone who wants cinematic picture quality, excellent gaming performance, and a smart, elegant design. It’s a big investment, but one that truly elevates the viewing experience.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Escandle,
Thank you for choosing Sony!
We're honored to hear your detailed and thoughtful appreciation of the K77XR80 TV. Your insights into its stunning OLED picture, immersive sound through Acoustic Surface Audio+, and seamless smart features truly highlight the care and innovation behind the design. It’s gratifying to know how much you value the lifelike colors, smooth motion, and responsive gaming performance, as well as the sleek, minimalist style that fits perfectly into a premium home theater setup. Your recognition of both its strengths and the thoughtful considerations of OLED technology shows a deep understanding of what makes this TV special. Thank you for sharing such a comprehensive perspective—it’s wonderful to know the TV enriches both your viewing and gaming experiences so deeply. We truly appreciate your support and enthusiasm!
Best regards,
-Fred
David F
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great color quality. Afternoon glare issues are no longer a problem. Best TV we have ever owned
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DavidF,
We are thrilled to hear that the BRAVIA 8 OLED has become the best TV you’ve ever owned! It’s great to know that our glare-reduction technology is making your afternoon viewing much more comfortable while preserving that stunning OLED color quality.
Thanks for choosing Sony.
Best regards,
Eliab
