Customer Ratings & Reviews
- Model:
- K77XR80
- SKU:
- 10893326
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.7 out of 5 stars
Sony is the only proper TV choice.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The 77” Sony Bravia 8 OLED is absolutely phenomenal. The picture quality is stunning, deep blacks, rich contrast, incredible color accuracy, and razor-sharp detail that makes everything from movies to sports look cinematic. Motion handling is excellent, and the upscaling makes even lower-resolution content look impressive. Setup was smooth, the Google TV interface is fast and intuitive, and everything works flawlessly right out of the box. The only minor thing that could be better is a touch more brightness since it’s in a room with lots of windows, but even then, it still performs great in that space and has no problem holding its own. Overall, this TV exceeded expectations and feels like a true premium upgrade in every way. I’ll never buy anything other than a Sony ever again.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello CWilder,
Thank you for choosing Sony!
We’re honored to hear that the K77XR80 TV is delivering such an exceptional viewing experience for you. Your detailed appreciation of the stunning picture quality, deep blacks, rich contrast, and smooth motion handling highlights the craftsmanship we strive for. It’s wonderful to know the Google TV interface made setup effortless and that the upscaling enhances all your content beautifully. We understand the brightness challenge in a room with many windows and appreciate your thoughtful perspective. Your loyalty to Sony is truly valued, and we’re grateful to be part of your entertainment journey. Thank you for sharing your thoughtful feedback!
Best regards,
-Fred
As big as I could fit!
||Posted . Owned for 11 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.A great improvement over our XBR65A8H oled. We have had a couple of problems with it turning on and off by itself.? I think this might be a Directv or google problem although there are issues on the internet with similar problems. I would like to try the newer model but just not sure it would be worth the price difference. Oled prices are dropping and I don’t think they will disappear with mini led replacing it. I can’t say much about the sound quality of the whole screen because we have in wall speakers but it sounds decent without the sound system.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Eubie,
It brings us great satisfaction to hear that you are enjoying the improvements of your new BRAVIA 8 compared to your previous OLED model.
Regarding the issue you mentioned with the TV turning on and off unexpectedly, we would like to help resolve this so you can enjoy your new display without interruption. While external devices or software settings can sometimes cause this behavior, we recommend following the troubleshooting steps outlined in our official support guide:
My BRAVIA TV turns on or off by itself
https://www.sony.com/electronics/support/articles/00032613
These steps are designed to help identify if the cause is related to a specific setting, a connected device like your satellite box, or a software update.
Thank you for being part of the Sony family.
Best regards,
Dominick
I’m sold on Sony!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I originally purchased a 75” LG mini Led but returned it to get this one. I was replacing a 10 year old 65” Sony Bravia so I was already familiar with the Sony line. Upon pick up, I noticed this was a 77” tv but the box was shorter than the 75” I returned. Unboxing was so very detailed and thought out so you would never need to put the screen face down on the floor, genius. The weight was also heavier compared to the LG. The settings menu is quite deep but after a while you get used to it. Fine tuning is a must for an awesome picture, both color, definition and clarity. You can even change hdmi port settings to standard or advanced. Sound quality is decent, much better than my 10 year old one. OS is pretty straight forward and easy to use. I’m very happy with this unit. I’m pretty much sold on Sony. Highly recommended.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Darren,
Thank you for choosing Sony!
It brings us great joy to hear that you are so impressed with your new K77XR80 TV, especially after your loyal decade with your previous Bravia. We appreciate your detailed feedback regarding the thoughtful packaging and the superior build quality compared to your previous experience. It is wonderful that you took the time to explore the deep settings menu and fine-tune the picture; those adjustments truly allow the clarity and color of this unit to shine. We are glad the straightforward interface and improved sound quality are making your viewing experience even better.
Best regards,
-Fred
Sony Bravia 8 77 inch oled
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture. Refresh time great. Nicest tv I’ve ever purchased.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Chris,
We are thrilled to hear that the BRAVIA 8 is the nicest TV you’ve ever purchased! It’s great to know that the OLED picture quality and refresh rate are providing such an excellent viewing experience.
Thanks for choosing Sony.
Best regards,
Eliab
David F
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great color quality. Afternoon glare issues are no longer a problem. Best TV we have ever owned
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DavidF,
We are thrilled to hear that the BRAVIA 8 OLED has become the best TV you’ve ever owned! It’s great to know that our glare-reduction technology is making your afternoon viewing much more comfortable while preserving that stunning OLED color quality.
Thanks for choosing Sony.
Best regards,
Eliab
Borderline Exceptional!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing Tv, great cinematic picture, including the Sony Pictures Core I wish it were a little brighter, it is WOLED so i understand, but sometimes you want punchier scenes if you are use to a Samsung. However nothing beats Sony's accuracy.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JonO,
We are delighted to hear that you are enjoying the cinematic picture and the exclusive content available through Sony Pictures Core. While we appreciate your feedback regarding the brightness levels compared to other panel technologies, our focus with the BRAVIA 8 WOLED remains on delivering the industry-leading color accuracy and deep blacks that provide a truly authentic movie-watching experience.
We really appreciate you being part of the Sony family.
Best regards,
Dominick
Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing picture and sound. Everything 10/10, great sharpness.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HildaM,
It is truly wonderful to know that the BRAVIA 8 has earned a perfect 10/10 in your book!
We take great pride in our processing technology, and hearing that you are experiencing that great sharpness and amazing sound quality is fantastic. The BRAVIA 8 is designed to provide a cinematic experience right in your living room, blending deep blacks with striking highlights to bring every scene to life exactly as the creators intended.
Thank you for making Sony part of your daily viewing.
Best regards,
Dominick
Gobsmacked
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Totally blown away with this 77" oled TV. I wasn't really sure about it when I went to replace my 75" Sony xr950 that died unexpectedly. I mean looking at all of the reviews from the major reviewers saying that there were much better panels available that cost less. But I digress. I wasn't really wanting another oled since I had prior bad luck with burn-in with a couple of them. I went in fully expecting to get a Bravia 7 or 9 mini led for my replacement TV. That wasn't what happened. I had the opportunity to have a side-by-side comparison with a 85" Bravia 9 and the 77" Bravia 8 and got to play around with the settings on both . While the Bravia 9 certainly was exceptional and much brighter, I was blown away with the clarity of details and the inky blacks . Yes I know that I'm not a certified calibrator, but I know enough to do a decent job of tweaking a few things to make it look pretty good. Yes the Bravia 9 is excellent, there is no doubt about that, but what I saw side-by-side and couple with the price difference showed a clear winner. Now I know that the Bravia 8 doesn't have all of the settings that the other Sony panels have, and that isn't right IMHO, however I have since concluded that I can live without spending more money to have it professionally calibrated and use that money towards finishing my ceiling atmos speakers install. While my finances aren't a concern to many, I'm quite sure there are others who are in a similar situation and have to weigh the trade offs in the price differences in their decision process. That being said, I am still amazed at the picture quality this set produces. I also suggest that people go to ytube and search for 4k and watch some of the remarkable videos that are shot in 8k and 120fps and really look at them on any set they are considering. The Bravia 8 (atleast on mine) will simply amaze you.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MikeMcAtee, that's an incredibly insightful 5-star review for the Sony BRAVIA 8! We are absolutely thrilled you're totally blown away by your new 77" OLED, especially after your previous experiences with OLEDs. Your side-by-side comparison with the BRAVIA 9, highlighting the BRAVIA 8's clarity of details and inky blacks, clearly shows why you chose it. We're delighted you're amazed by the picture quality, and your practical approach to value and budget, along with your YouTube content recommendation, is invaluable for others. Thank you so much for sharing your comprehensive and enthusiastic feedback and for choosing Sony! Best regards, -Dominick
Sony OLED
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I upgraded from a five year-old TV. The Sony OLED model was highly recommended by the Best Buy associate. Everything about this television is positive. Excellent picture.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the review, biker01red!
A five-year upgrade is a big deal, and we are so glad that Best Buy pointed you toward our OLED! There is nothing quite like that first time you see those pure blacks and vibrant colors on the Bravia 8. We’re thrilled to hear that everything about the experience has been positive so far.
Thank you for choosing Sony!
Best regards, Gus, Sony Social Media Team
The Best TV We've Ever Owned!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We've had our Bravia 8 for 4 weeks now. We love it! The build quality is top notch and the Google OS is easy to use. Some reviewers have put this TV lower than it's competitors (C4 & S90D) when it comes to brightness. Our living room is a little brighter than some so I was worried about watching content during a sunny day. 100% not a problem! Does it get LCD bright, no but it's not dim by any means. The picture is amazing! If you want to see what it can really do, look up the HDR Superchannel on YouTube and you won't be disappointed! I've been re-watching movies also, and they look so much better on this OLED.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JasoncW,
Amazing! We're thrilled that you are enjoying the design, Google software, and picture quality of the TV. Thank you for choosing Sony!
-Ralph
77-inch Sony Bravia OLED 8
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Easy set up and great picture. Updated from my 65 inch Sony TV and impressed with the OLED picture quality and color contrast.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JamesL,
It is great to hear that you are impressed with the upgrade to your new BRAVIA 8!
We are glad that the setup process was smooth and that you are enjoying the stunning OLED picture quality, which provides pure blacks and peak brightness for remarkable depth. It is also wonderful to know that the XR Triluminos Pro™ is delivering the enhanced color contrast and lifelike shades that make your favorite content look better than ever.
Thank you for trusting Sony.
Regards,
Dominick
OLED 77 Inch TV
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is an OLED TV. I do not recommend for outdoors or for watching in brightly lit rooms. I knew this going in. We have this TV in a room which has variable lighting, and I have automation which dims the lights automatically when the unit is powered on. Don't' get me wrong though. The TV can be used with typical room lighting. I'm just being a perfectionist. That all being said, this quality of the picture is outstanding. This is a videophile's TV. OLED is known for its deep blacks. This TV does not disappoint in that regard. I found that the default contrast was too much, so I lowered the contrast slightly. I have the unit connected to an external 7.2.4 Atmos sound system. When she watches by herself, my wife likes to watch and listen to the TV sound. But for me, the external sound is way better than the TV sound. Since the TV features eArc, Atmos and other hi-res sound formats can be piped from the TV to the external sound system. This allows steamed content with Atmos to come fully alive. Not to mention the bass! The AppleTV TV app is buggy. It randomly switches into sub-title mode even if the material is English. No problem with other TV apps - Amazon, Curiosity Stream, Netflix. Since I have an AppleTV+ box, I use that for watching AppleTV. OLED TVs can have burn-in issues. This TV has features which minimize and even correct burn-in. But I still try to avoid keeping stable content on for long periods.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for taking the time to share your detailed feedback on your k77xr80, Bobthehack. Your insights are incredibly valuable, and it’s wonderful to hear you’re enjoying the outstanding picture quality and deep blacks that OLED technology delivers—especially in a variable lighting environment with your automation setup.
We appreciate your honest comments regarding brightness performance in well-lit and outdoor rooms. OLED excels at delivering immersive visuals, especially in home theater settings, but we recognize that optimal results are achieved when ambient lighting is controlled, just as you described. Your approach with automation is a great example for others considering similar environments.
It’s fantastic that you’re making use of the TV’s advanced audio features, like eARC and support for Dolby Atmos and high-resolution sound formats. Many customers enjoy using these features to connect their audio systems and enhance their viewing experience, as you do with your 7.2.4 Atmos setup.
Thank you for calling out the adjustable picture settings and your experience with contrast—feedback like yours helps other users customize their viewing experience for personal preference.
Regarding your note about the AppleTV app switching to subtitles unexpectedly, we apologize for any inconvenience. While this appears to be limited to the AppleTV app, we appreciate you bringing it to our attention. We continuously work with app developers to support compatibility and user experience. In the meantime, using an external AppleTV device is a great solution.
We’re pleased you recognize the built-in features designed to reduce the risk of possible OLED burn-in, and we encourage best practices—such as avoiding long periods of static images—as you mentioned.
Thank you again for your balanced and thoughtful review. If you have any further suggestions or questions, please let us know. We hope your k77xr80 continues to provide many outstanding entertainment experiences.
Thanks again for choosing Sony.
Best regards,
Gus
Sony Social Media Team
Sony Bravia 8 oled
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent Oled Tv. Very impressed and vibrant colors.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, Antonio!
We are absolutely thrilled to hear that you are impressed with your new K-77XR80 television! It’s wonderful to know that the vibrant colors and stunning OLED contrast are delivering the premium experience we strive for with our Bravia 8. There is truly nothing like those deep blacks and lifelike details to bring your favorite content to life.
Thank you for choosing Sony and for being part of the community!
Best regards,
Gus, Sony Social Media Team
See OLEDs and compare for yourself
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I did a lot of research on the OLEDs in my price range and I found this TV suited me best. I read the reviews on multiple websites and was between the LG C4, Samsung S90d and this Sony Bravia 8. I ultimately choose the Sony Bravia 8 after seeing it at Bestbuy and comparing it to the Samsung and LG. You can’t go wrong with any of these TVs but I just preferred the Sony Picture and processing over the comp but would have love all three sets. I mainly wanted it to watch football with friends and family and this Sony was it for me. Speakers were better than LG and Samsung and although I have a soundbar, I don’t always have it on and use the TV speakers more than the soundbar. If you’re a Samsung or LG fan, or not a Sony fan, you will love the other OLEDs as well. My only recommendation is go see the TVs in person and watch the demos if you can. You’re forking out the money not any reviewing site so see them for yourself and get which one that works for you. Just reading reviews, I was going for the Samsung but no Dolby Vision gave me pause and went to BestBey to see if I needed it. That’s when I truly feel in love with this Sony. Samsung did have amazing color and brightness, LG great overall with better upscaling and motion than Samsung , but Sony had the features I wanted and went in that direction, to me Sony had the best motion processing and better picture though not as bright as the Samsung.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi xraided5150, Amazing! We're glad that you are enjoying your new TV. We appreciate your detailed feedback and thank you for choosing Sony. Erin
Amazing TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The 77” OLED screen on this model is absolutely breathtaking. With OLED technology, each pixel emits its own light, delivering incredible contrast and vibrant colors. The 4K resolution is crystal clear, and HDR content shines with a wide range of detail in both bright and dark scenes. Sony’s Cognitive Processor XR is impressive, optimizing the picture quality dynamically, which makes scenes appear more lifelike and sharp. The contrast is deep, blacks are true black (typical for OLED), and colors are well balanced without feeling oversaturated.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi INDP, Thank you for the 5-star review and taking the time to share your experience. We're glad to hear that your amazed and satisfied with 77'' OLED screen of your new Sony BRAVIA 8 TV. It's also great to know that you are loving its OLED technology, 4K resolution, HDR content, contrast and colors, and Sony’s Cognitive Processor XR. Indeed having it all creates an amazing TV and amazing viewing experiences. Thank you for choosing Sony, and enjoy your new amazing Sony BRAVIA 3 TV! -Maria
Great tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I love the tv the picture quality is great and you can adjust it to your preferences. The remote I feel can use a a redesign. Or maybe i just have to get used to it as it does not have a traditional layout.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Irbz,
Thank you for the 5-star review! We're so glad you love the picture quality of your new Sony BRAVIA 8 and are enjoying the ability to customize the settings.
We also appreciate your valuable feedback regarding the remote. We understand that new designs can take some getting used to, and we'll be sure to pass your comments along to our design team. Your input helps us make our products even better in the future. Thanks again for choosing Sony!
Best regards,
Dominick
Best TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best TV. We really like the picture quality, sound quality and brightness
I would recommend this to a friendBrand response from SonyListens
Posted .Hello HasanU,
Thank you for choosing Sony!
We’re elated to hear that you are enjoying the picture quality, sound quality, and brightness of your K77XR80 TV. It’s wonderful to know that these features are enhancing your viewing experience. Your positive feedback inspires us to continue delivering products that bring enjoyment and exceptional performance to our customers.
Best regards,
-Fred
IF you can get it on sale, ITS a buy
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV. I purchased an open box for $500 off the sale price. Once you dial in the settings, the picture is excellent. Due to the operating system and build quality, I decided on Sony over SAMSUNG and LG. Research showed that Samsung has lost its way with quality control and LG OS become sluggish over time. Brightness was not a issue as its dark room.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MMMM,
You made the right choice with the BRAVIA 8 TV! We're glad that you are enjoying the picture quality, Google software, and design of the TV. Thank you for choosing Sony!
-Ralph
wow, amazing TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I was really on the edge about spending $800 more for this Sony OLED vs the LG. I had a QLED previous to this because of the lighting in my previous home. I am glad the salesman advised us Sony is the best OLED on the market, he was right. I have had it installed for a week now and am blown away by the quality. It is much better than the QLED I had, even though that was an 85" and only 1 year old. The only way to get better than this TV is to go bigger but our space did not allow that. If you are in the market for a new TV and want a home theater experience this is it. Everything looks so good on here. We had it delivered by best buy because we did not have a pickup truck and installed it ourselves. If you can find your studs in your walls you should not have a problem, my husband and I lifted it up easily onto the wall mount.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello MelissaC, thank you so much for taking the time to share your experience with the BRAVIA 8 OLED! We are beyond pleased to hear that the picture quality has exceeded your expectations and that the upgrade from your previous QLED was well worth it. Our OLED technology is designed to deliver deep blacks, vibrant colors and a truly immersive cinematic experience – and it's wonderful to know you're enjoying every bit of that at home. It's also great to know that you and your husband were able to get everything set up smoothly. Thank you again for choosing Sony! Sincerely, -Jenn.
Stunning Picture Quality
||Posted . Owned for 7 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The OLED display is absolutely gorgeous—deep blacks, vibrant colors, and super smooth motion. Easy to set up, great sound, and Google TV makes streaming effortless. Worth every penny!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Eren!
Thanks for sharing your feedback with us!
We are pleased to learn that you're so happy with the BRAVIA 8. It's fantastic to hear that you're experiencing the beautiful visuals from the XR OLED Processor and that the setup and streaming experience have been so smooth for you.
Thanks so much for choosing Sony!
Best regards,
Estefany
