Sony - Alpha 7 IV Full Frame Mirrorless Camera with FE 50mm f/1.8 Lens Kit

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Unveiling the Sony Alpha a7 IV, aptly named "Beyond Basic," a pinnacle of versatility in the realm of hybrid mirrorless cameras. This cutting-edge device seamlessly excels in both still photography and video performance, redefining creative boundaries.At the heart of this photographic marvel is a newly developed 33MP Exmor R BSI CMOS sensor with a back-illuminated design, delivering unparalleled clarity, minimal noise, and vibrant color rendering, especially in challenging low-light conditions. The BIONZ XR processor propels rapid image processing, unlocking capabilities such as 10 fps shooting, 4K 60p video recording, and advanced AF tracking.Dive into the world of cinematic possibilities with the a7 IV's video prowess, offering 10-bit recording, S-Cinetone, S-Log3, and HLG support for versatile color and gamma controls. The Fast Hybrid AF system, covering 94% of the image area with 759 phase-detection points, ensures precise real-time tracking and eye AF in both photo and video modes. This advanced autofocus extends seamlessly into video recording, complemented by distinctive features like Focus Map and Focus Breathing compensation.Crafted for convenience, the camera's body design features an improved OLED Tru-Finder EVF, a vari-angle LCD touchscreen, and enhanced connectivity through USB 3.2 Gen 2 Type-C, HDMI, and audio ports. The 5-axis SteadyShot INSIDE image stabilization system, coupled with advanced flash control and wireless connectivity options, enhances the a7 IV's appeal.Take your creative journey to the next level with the bundled essentials: The Lexar SILVER Series 128GB Memory Card ensures professional-level performance and high-speed transfers for 4K capture. The Slinger Alpine 200, an adventure-ready backpack masterpiece, is tailored for Full Frame camera excursions, including the Sony Alpha a7 IV. Power up sustainably with the Green Extreme NP-FZ100 Battery Pack, featuring a USB-C port and eco-friendly principles.Notably, the a7 IV supports live streaming directly from the camera, making it the comprehensive tool of choice for content creators seeking unparalleled performance and convenience. Elevate your photography and videography with the Sony Alpha a7 IV f where innovation meets limitless creative possibilities.

Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera - a true hybrid with 33MP Exmor R sensor, 8x faster BIONZ XR processor, up to 10 fps with continuous AF/AE tracking, 4K 60p and 15+ stops dynamic range