A:Answer Although I agree Tile made Bluetooth trackers mainstream, Apple isn’t just copying Tile, the key here is the use of Ultra Wideband. With the U1 chip, Airtags and iPhones (11 and above) have the sense of direction that Bluetooth trackers do not have. This makes them much more accurate. Also, Apple has more than a billion devices in their network, making it much better than Tile for now.