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Customer Ratings & Reviews

Your price for this item is $2,099.99
The comparable value price is $2,499.99

Customer reviews

Rating 4.8 out of 5 stars with 134 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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98%would recommend to a friend

Customers are saying

Customers are delighted by the 77" Class BRAVIA XR8B OLED 4K HDR Google TV's exceptional picture quality. Many praise the beautiful colors, crystal-clear image, and excellent audio options, making it ideal for home theater enthusiasts. The superior picture quality is a consistently highlighted positive aspect. There were no negative customer comments reported.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 5 Showing 81-100 of 134 reviews
  • Rated 5 out of 5 stars

    COOK - SONY TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy and it works as advertised. Even got a $100 credit as price was reduced. Sales person did a great job in explaining different TV products.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenC,

      We are thrilled that your 77" BRAVIA XR8B OLED is hitting the mark and working as advertised. It’s also fantastic to know our sales team provided you with excellent service. We truly appreciate you sharing your positive experience!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Rated 5 out of 5 stars

    Insane!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality, up against a dark wall it looks like the sports are popping off the wall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndyH,

      We are thrilled to hear that you are experiencing amazing picture quality with the Sony BRAVIA XR8B! Your description that sports look like they are "popping off the wall" is fantastic feedback that highlights the incredible depth and realism we aim to deliver. Thank you so much for the detailed 5-star review!

      We appreciate you choosing Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Wonder

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Omg I don’t have nothing so say because of result is very good

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BhaminiP,
      Thank you for that incredible feedback on the K-77XR8B! It is truly wonderful to know that the result is so good you're speechless.

      The XR8B is a top-tier display, featuring a QD-OLED panel that delivers the deepest blacks and incredibly vibrant colors. It's also equipped with Acoustic Surface Audio+, turning the entire screen into a speaker for sound that perfectly matches the action and supports the latest HDMI 2.1 features for exceptional gaming performance.

      Thank you for putting your trust in Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is great, very solid, with a clear picture. Can’t tell the difference between this and the Bravia 8.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Stas,

      That's fantastic feedback! We are thrilled to hear that you are loving the 77" Class BRAVIA XR80 OLED and its clear, solid picture quality. We work hard to ensure all our premium OLED lines deliver an exceptional viewing experience, and we appreciate you sharing your high satisfaction.

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Rated 5 out of 5 stars

    Maryalyce

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is easy to operate and switching from streaming to TV. Has a good, solid picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaryalyceE!
      Thank you for your feedback! We are really happy to hear that the K-77XR8B is easy to operate and that you find switching between streaming and TV seamless.

      This model offers a vibrant, solid picture quality combined with intuitive controls designed to make your viewing experience smooth and enjoyable.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Excellent

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    With Sony OLED, the picture quality is amazing. The television is thinner and lighter compared to models with similar screen size.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jonas1,

      We could not be happier to hear that you are enjoying the amazing picture quality of your Sony BRAVIA XR8B OLED television! We are also very glad that you've noticed the thinner and lighter design compared to similar screen sizes.

      Your satisfaction means the world to us. Thank you for choosing Sony and enjoy every moment of your new viewing experience!

      Regards,
      Dominick Sony_US

  • Rated 4 out of 5 stars

    My honest opinion on Sony Bravia XR8B 77

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture Quality is the best crips and sharp, menu navigating smooth and snappy. The only thing is why 4 starts its not that bright for my room, audio also not impressive, the rest is simply sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JNmnv,

      We are happy to hear you are experiencing the best crisp and sharp picture quality and smooth, snappy menu navigation on your 77" BRAVIA XR8B OLED. We understand your concern that the brightness is not sufficient for your room, which often happens in environments with a lot of ambient daylight. For maximum picture performance in bright rooms, please ensure the Light Sensor setting is turned on and try setting the picture mode to Vivid or adjusting the Peak Luminance setting to High. While TV audio is optimized for thinness, many users pair their OLED with a dedicated soundbar, which will significantly improve the audio experience.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 5 out of 5 stars

    Great TV and Service

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV and alway get my product from Best Buy there service is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 2020,

      That's wonderful to hear! We're glad you consider the 77" BRAVIA XR8B OLED a great TV and appreciate your loyalty to Best Buy for your purchases.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 5 out of 5 stars

    Sony bravia xr8b

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect blacks and built in speakers sound good enough for my set up

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CraigH,

      We're thrilled to hear you are enjoying the perfect blacks of the BRAVIA XR8B OLED! It's great that the clarity of the built-in speakers also sounds good enough to enhance your setup.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 5 out of 5 stars

    Love the new TV!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and even the sound isn’t terrible (you’ll still want a sound bar though). Navigation is smooth and easy. Voice remote is handy. Overall would recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MELISSAD,

      Thank you for choosing Sony!

      We're excited to hear that you’re enjoying the great picture quality and smooth navigation of the K77XR8B TV. We appreciate your feedback on the sound and voice remote, and we're glad to know you would recommend it. Thank you for sharing your experience!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    So far Awesome

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Great quality. Fast to respond. Happy so far!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VianeyR,

      We feel privileged to hear that you are enjoying the beautiful picture and great quality of the Sony BRAVIA XR8B. It's wonderful to know that the fast response is enhancing your experience. Thank you for sharing your positive feedback and for choosing Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Waiting to unbox

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have been researching televisions for the last three months. This Bravia checked all my boxes. I am in the process of moving and I believe this will be a great addition to my new home.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vince,
      Thanks for reaching out!

      The Bravia XR8B is a fantastic choice, it's got some really impressive features and it should fit right in with your new space. Moving can be stressful, but having a great TV to settle in with is always a plus.

      If you have any questions while you get set up, let us know. We're here to help!

      We really appreciate you thinking of Sony for your purchase!
      All the best,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Sony 4k

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony tv is great and amazing. I love and smooth website and movie and antenna.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SophieT,

      That’s fantastic to hear! We are thrilled that you love your 77" BRAVIA XR OLED TV and that you are enjoying the smooth experience across websites, movies, and antenna content. We strive to deliver amazing picture quality and a fluid smart TV experience, so your feedback is very much appreciated.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 5 out of 5 stars

    Sony 77

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV 100/100 recommended, good image and good price Black Friday

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Nelson!
      Thank you for taking the time to share your feedback on the K-77XR8B TV.
      We are immensely pleased to hear that you are so happy with your purchase and that you would recommend it 100%!

      We appreciate your decision to go with Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Fantastic television

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic television. Deep blacks, vivid colors, great TV sounds. I am very pleased with the television so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, AVI31!

      We are absolutely delighted to hear how pleased you are with your new K-77XR8B television.

      Your feedback perfectly highlights what we strive for: stunning picture quality. It's incredibly rewarding to know that you are enjoying the deep blacks, vivid colors, and the great built-in TV sound. We engineered this screen to deliver an immersive and cinematic experience right in your home.

      Thanks again for choosing Sony and for sharing your great experience!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Great picture quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. The black color is very rich.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the excellent review, Dnice!

      We are so pleased to hear that you are impressed with the picture quality of your K-77XR8B television!

      It's rewarding to know that you find the "black color is very rich," which is a key benefit of the premium panel technology used in this model, resulting in superior contrast and depth.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 4 out of 5 stars

    good overall

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very impressed with overall performance, however the speakers could use an upgrade and the volume seems to vary when a different show or commercial comes on

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RayE,

      We appreciate your positive feedback on the stunning performance of your 77" BRAVIA XR8B OLED! To resolve the issue of fluctuating volume between shows and commercials, please go to your TV's sound settings and enable Advanced Auto Volume. This feature automatically regulates and stabilizes volume levels for a more consistent listening experience. We hope this simple adjustment helps you fully enjoy your viewing.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 5 out of 5 stars

    Incredibly worth it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Surprisingly good sound quality and an amazing picture. Dark scenes have never looked so good

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KyleT,

      That is high praise! We're thrilled you are experiencing the amazing picture quality and the surprisingly good sound of the 77" BRAVIA XR8B OLED TV. Enjoy those perfectly rendered dark scenes! Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Rated 5 out of 5 stars

    Sony Bravia 77 Inch OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Picture! I love this TV! I would Absolutely recommend this model to family and friends.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MrsL,

      Thank you for choosing Sony!

      It brings us great joy to hear that you love the picture quality of your K77XR8B TV. Your recommendation to family and friends means a lot to us and inspires us to keep delivering exceptional products. Thank you for sharing your enthusiasm and support!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Loving our Sony 77”

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Just bought our second set for the family.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Maricruz,

      We are honored to hear that you love the BRAVIA XR8B so much that you purchased a second set for your family! Thank you for continuing to choose Sony for your home entertainment needs. We hope you enjoy both TVs!

      Regards,
      Dominick Sony_US

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